Turnover: 246.6 million EUR (2020)
Country: Italy
The Italian-based group was founded in 1893 near Florence by Cesira and Costantino Carapelli.
The brand is now known through its range of olive oils and vegetable oils for its quality, but it is not one of the best-selling brands in France. It specializes in extra-virgin olive oil.
In the 1950s, the group began producing bottled oil, which was easier to market and sell in large quantities abroad. In 1967, the group launched an advertising offensive aimed at exporting its brand worldwide.
In 2009 and 2010, the company ran into trouble following accusations of misleading labeling on its "extra virgin" olive oil.
The group's key markets include France and the United States. Carapelli is a Deoleo Group brand.
Studies mentioning this company
The olive oil market - France
Other companies mentioned:
The olive oil market - Italy
Other companies mentioned:
- Bertolli
- Pantaleo
- De Cecco
- Clemente
- Monini
- Carapelli
- Costa d'Oro (Avril Groupe)
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