Turnover: 385 million EUR (2022)

Country: Italy

Basic Net SpA is the parent company of the BasicNet Group and, together with its subsidiaries, is engaged in the distribution and development of branded casual wear, sportswear, footwear and accessories under various brands, including Kappa, Robe di Kappa, Jesus Jeans, K-Way, Superga, Briko, Sebago and Sabelt.[Trade zone]

News

The twenty years that put K-way back on the map 15/10/2023

  • 1965: K-Way invented by Léon Claude Duhamel.
  • 1992: K-Way outfits volunteers and the French team at the Albertville Olympics. The same year, the K-Way factory burns down.
  • 2004: Takeover of K-Way by Italian group BasicNet.
  • BasicNet also owns the Sebago, Kappa and Superga brands.
  • Today, K-Way has over 150 stores worldwide, 90% of them in Europe.
  • BasicNet is listed on the Second Market of the Milan Stock Exchange.
  • In 2022, BasicNet achieved sales of 385 million euros. The group has not disclosed K-Way's precise share of these sales.

The Group has three business areas: licensing and brand management, which involves the management of licensees and supply centers abroad by Group companies such as BasicNet S.p.A, BasicNet Properties B.V, among others; licensing, which involves the direct management of sales channels, both in terms of retail and consumer sales, through BasicItalia S.p.A. (licensee) and its subsidiary Basic Retail S.r.l.; and property management, which includes the management of the property in Turin, Largo Maurizio Vitale 1.

Studies mentioning this company

The ski equipment market - Italy

Other companies mentioned:

  • Skis Rossignol
  • Salomon (Amer Sport groupe)
  • Fusalp
  • Head
  • Atomic
  • Burton Snowboards
  • Dainese
  • BasicNet Group (Superga, K-Way)
  • CMP Campagnolo
  • Nordica (Tecnica Group)
  • Karpos
  • Decathlon Groupe
The sportswear market - France

Other companies mentioned:

  • Sport 2000
  • Go Sport France
  • Adidas
  • Puma Groupe
  • Quiksilver Bilabong
  • Lacoste Groupe
  • Le Coq Sportif (LCS International)
  • Foot Locker
  • Courir France
  • Intersport France
  • Under Armour
  • Patagonia
  • Lululemon Athetica
  • Picture Organic Clothing
  • Oakley
  • Odlo
  • Columbia Sports Wear
  • Helly Hansen
  • The North Face
  • Blizzard (Tecnica)
  • Nordica (Tecnica Group)
  • Millet
  • BasicNet Group (Superga, K-Way)

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