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Country: France

Luxury electric bike manufacturer founded by Marc Simoncini


Angell strengthens its position in the electric bike market 03/07/2023

  • Angell will supply the first electric bicycles for the Mini (BMW) automotive brand during the winter of 2023-2024.
  • The partnership between Angell and the BMW Group is signed for a period of at least 5 years.
  • The bikes will be manufactured in France by the Seb Group.
  • At present, the plant's capacity is to produce around a hundred bikes a day.
  • Angell intends to step up the pace of innovation, launching a bike every six months.
  • Angell has signed an R&D partnership with the Kiska group in the summer of 2022.
  • Angell will diversify its distribution with physical outlets, targeting a network of some 50 retailers located in major cities in France and Europe.
  • The brand has conducted a pilot in five outlets (three in France, one in Spain and one in Italy).
  • Angell plans to roll out its omnichannel strategy across Europe, starting with Germany, Spain and Italy.
  • Angell employs around fifty people.
  • The brand forecasts 100% growth in 2023 compared with 2022. A total of 5,000 Angell bikes have been sold in two years.

Angell will design and produce the BMW Group's electric-assist bicycles. 02/03/2023

  • E-bike sales reach over five million units in Europe in 2021
  • Germany is Europe's biggest bicycle market (2 million units sold in 2021), with e-bikes accounting for 43% of the total
  • BMW subsidiary Mini to distribute electric bikes through its dealer network
  • French start-up Angell will manufacture Mini bikes at its partner SEB's Is-sur-Tille plant
  • Another manufacturer, Toyota, already distributes Douze Cycles cargo bikes through its dealerships The cargo bike market takes off in France

Angell: Marc Simoncini is measuring the difficulty of entrepreneurship in the industry 04/09/2021

  • Angell, the French electric bike brand, has just raised 12 million euros from the Seb Group.
  • Nearly 1,500 pre-orders in 3 months
  • Its sales target was 3,000 in 2021, and is 10,000 in 2022
  • The company has already raised 20 million euros, and intends to carry out a further financing round by the end of 2022
  • To launch in Europe, you need around 60 million euros
  • In the meantime, the startup claims to have 2,000 bicycles in circulation, and is preparing its European expansion into 10 countries and 80 cities on the Old Continent

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