The French riding school market is estimated at €1 billion. The global equine industry, valued at nearly $300 billion. Horse-riding is a major sport in France, ranking third among sports federations. The Fédération Française d'Équitation (FFE) has around 670,000 members. Women account for 85% of members. There are over 9,500 registered riding schools. Riding schools and equestrian equipment represent the core of the riding market. The European Commission has adjusted the VAT rate to 20%. The equestrian market is characterized by an influx of new small and medium-sized businesses. Players in the equestrian market Equestrian centers: Serving tradition and passion Club Hippique de Neubourg Les Ecuries de Saint Cyr, representing the timeless tradition of equestrianism. Distribution Decathlon have made significant progress in the sector PADD focuses on equestrian needs, presenting enthusiasts with a wide range of equipment and clothing dedicated to riding. Ekkia plays a key role in the B2B