Businesscoot archives
A shift in the seasonal business cycle Annual business activity shows a strongly cyclical pattern of demand, with a low point in July and a peak…
Archived publication. This text reflects the information available when it was written; figures and offers may have changed. Last update of the original page: .
Annual business activity shows a strongly cyclical pattern of demand, with a low point in July and a peak in August. This seasonal pattern of demand is not expected to recur in 2020. The coming months are expected to see a sharp drop in sales as a result of the closure of all restaurants and similar establishments in France.
However, a strong recovery in activity is expected, with deferred demand returning as soon as restrictions are gradually lifted. Restaurant owners and consumers
The chart above shows the proportion of searches for a given keyword in a region and over a specific period, relative to the time when the use of that keyword was highest (a value of 100).
A value of 50 therefore means that the keyword was used less frequently in the region concerned, while a value of 0 means that there is insufficient data for that keyword.
Searches have grown strongly over the past 5 years, with 3 players emerging several years apart.
As the number of individuals and restaurant owners online continues to rise, some French people who were previously reluctant will have no choice but to use home delivery. The COVID-19 crisis is therefore expected to have a lasting impact on French consumption habits. Home delivery is currently the only sales channel; it is expected to emerge stronger and be adopted by a larger share of the population.
Online orders rising sharply:
In China: In Chinese cities under quarantine, demand for delivery has soared. Two Chinese industry giants, Meituan and Eleme, recorded 400,000 daily orders in February in Beijing alone. JD.com, a company specialising in grocery delivery, reported sales 4 times higher than in the previous period. [Les Echos].
In Italy: Demand for home delivery has also increased throughout Italy, with contactless delivery becoming widespread. [Europe1, Le Figaro]
A recovery in activity linked to the course of the disease :
In China: As the number of locally acquired cases declines, restaurant activity has been able to resume. However, this gradual recovery still involves some restrictions: customer numbers are limited, temperature checks may be required beforehand, while employees wearing masks reassure customers. [France info]