Press release: Businesscoot and Marque Préférée des Français pool their expertise • Businesscoot

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Businesscoot and Marque Préférée des Français pool their expertise

Marque Préférée des Français, the award that has recognised French consumers’ attachment to consumer goods and service brands since 2015, and Businesscoot, the start-up shaking up market research, are becoming partners and drawing on their complementary expertise. In a context where information is abundant and often contradictory, the two organisations aim to provide increasingly reliable analysis of the consumer goods and services sectors

Marque Préférée des Français provides an objective measure of consumers’ affinity for brands

Since 2015, Marque Préférée des Français has been an award that gives a brand (product or service) a seal of quality and a measure of consumer recommendation. It is based on studies conducted using the panels of external research institutes, which compare all brands within a sector to identify the brand chosen by consumers. Following the results of the sector study, just one brand is selected for a period of 2 years.

In July 2021, Grohe was named Marque Préférée des Français in the taps and showers category. In January 2021, DIM received this award in the tights, lingerie and men’s underwear category.

Businesscoot, the market research challenger

Businesscoot, for its part, was born from a conviction: market research clients (consultants, marketing departments, executives …) have little time to read reports. The start-up therefore offers shorter market research reports (around 40 pages) that are easier to use and more visual. This format drastically reduces production costs without compromising quality, through several mechanisms: optimal standardisation of the method used by analysts, and intelligent data management to facilitate the production and updating of studies.

Market measurements and brand image measurements inform each other

Claire Doin, Director of Marque Préférée des Français, explains: “Consumers’ affinity for brands is subjective and decisive information. Our job is to measure this data objectively, so that it serves as a reference point for consumers and markets. The synergies we expect with Businesscoot are very promising for developing even more in-depth analyses of markets and their players.” Aymar Monnoyeur, founder of Businesscoot, welcomes this milestone: “Incorporating objective data relating to brand image adds tremendous value to our studies. This is entirely new, and we are continuing to drive change in the market research sector.”

About Businesscoot:

Businesscoot offers concise, clear market research reports on more than 800 markets in France and Europe. Drawing on structured data and an innovative methodology, the company condenses the information essential to a sound understanding of a sector into 40 pages. The start-up’s clients are mainly consulting firms, marketing departments and the management teams of very small businesses and small and medium-sized industrial and other enterprises. Designed by former consultants and marketing directors, the analyses enable companies to approach an assignment or partnership with confidence, or identify an opportunity for growth. Businesscoot produces an average of 30 studies per month, and more than 50 studies have been updated in the last 3 months. Businesscoot has offices in Paris, Rome and Rio de Janeiro. To find out more: https://www.businesscoot.com/fr/

About Marque Préférée des Français:

Since 2015, Marque Préférée des Français has been an award that gives a brand a seal of quality and a measure of recommendation by French consumers. Based on studies conducted by an external polling institute comparing all existing brands in the market, it recognises French consumers’ favourite brand in its category, meaning the brand with the highest affinity rate in the market. To find out more: https://marqueprefereedesfrancais.fr/

Press contact:

Marine Lévesque | [email protected] | + 33 (0)6 63 12 69 05