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Podcast: the ready-to-wear clothing market with Forlife

Listen to or watch the original content In this episode, Marine explores, with Séverin Bonnichon, founder of Forlife, the ready-to-wear clothing market for…

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Archived publication. This text reflects the information available when it was written; figures and offers may have changed. Last update of the original page: November 9, 2021.

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Podcast: the ready-to-wear clothing market with Forlife • Businesscoot

Listen to or watch the original content

In this episode, Marine explores, with Séverin Bonnichon, founder of Forlife, the market for men's ready-to-wear clothing sold by pre-order.

While the overall ready-to-wear sector is struggling, the men's market has a promising outlook.

And the pre-order market even more so!

The proof: the brand sold 12 000 T-shirts during its 2nd pre-order campaign in 2 months and is recording +100% growth every year!

In this episode we discussed:

the environmental benefits of pre-ordering
its expansion to all potential consumer segments
the male wardrobe
the loyalty of men when it comes to clothing
the pitfall of wanting to be 100% digital.
and plenty of other things.

See our study on the ready-to-wear clothing market