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In this episode, Marine welcomes Matthieu Vincent, Partner at DigitalFoodLab: a strategy consultancy for the food industry.
Together, they explore the plant-based meat market:
A market for substitutes for animal meat that experienced strong international growth until 2020.
The French market is estimated at 80 million euros in revenue.
But it has yet to take off!
In this episode, we discuss:
- Products from the 1st, 2nd and 3rd generations
- Taste, taste, ... and taste
- Parity in price
- The central role of fast-food restaurants in driving this market
- Meat grown in vitro
- The enormous potential of a related market: plant-based milks/yoghurts.
For those who would like to explore further, get the corresponding market study:
Enjoy listening!
The plant-based meat market in France