Today, we explore the holiday rental (or short-term rental) market with Adrien Maltese, CEO of Jana.
Jana offers a platform to help short-term rental managers (concierge services, property managers, estate agencies…) optimise their operations and develop additional services.
The holiday rental market is indeed at a turning point: it is booming (with 700,000 properties listed on platforms)… while also suffering from a lack of professionalism.
So there is work to be done!
With Adrien, we discuss:
- Lack of transparency and complexity of legislation
- Platforms that allow parties (and those that prohibit them)
- The role of services in professionalising the market
- The strategy of giants such as Le Bon Coin, Airbnb and Booking, as well as CDiscount and… Google!
- On the other side: how the hotel market is responding…
Fascinating!
For those who would like to explore further, get our corresponding market studies:
The holiday rental market