Businesscoot archives
Customer story: Djamel Chibout, Managing Director at La Marinière
Archived publication. This text reflects the information available when it was written; figures and offers may have changed. Last update of the original page: .
Could you introduce La Marinière?
La Marinière is a network of fishmongers based in Haute-Garonne and Maine-et-Loire. We are France’s only fishmonger and catering franchise and chose this model to become the leader in the seafood retail market.
Our operating model, inspired by the artisanal spirit of traditional Breton fishmongers and worlds away from mass retail, enables us to meet the expectations of today’s consumers, who want to reconnect with local shops and authentic products
What is your role at La Marinière?
I founded La Marinière with Caroline Chibout and am the company’s Managing Director.
What “pain point” (problem or difficulty) do Businesscoot’s studies address?
They help us meet legal obligations and address certain doubts or questions when developing the network and opening new franchise outlets.
In what context do you use Businesscoot’s local studies?
La Marinière passes on unique expertise to its franchisees, based on novel management and distribution techniques. We support franchisees and provide them with highly effective management tools, including Businesscoot’s studies. These studies are also very useful for our pre-contractual disclosure document (DIP) and the legal obligations relating to market research when opening new franchise outlets
.Who uses the studies internally?
As a franchisor, we use Businesscoot’s studies directly when opening a franchise. Franchisees then have access to these studies and use them when setting up their businesses.
These studies also carry additional weight with banks when applying for financing.
How did you hear about Businesscoot?
I came across the Businesscoot website while looking for an initial market research report.
Could you sum up Businesscoot’s studies in 3 words?
Simple, fast and effective.