Could you briefly introduce your company/agency?
OCC is a strategy consulting firm that offers strategic planning services and supports companies seeking inorganic growth.
What is your role in the company?
Consultant/Analyst for Italy
What “pain point” do Businesscoot studies address?
Businesscoot reports are excellent studies that help provide an overview of specific markets by offering high-level information on market figures, macro drivers, trends and the main market players.
In what context did the Businesscoot study prove useful?
To establish the general context of a niche market where data is scarce, by providing a comprehensive overview.
Who within the company benefited from the study?
In addition to myself, the partner overseeing the project has also benefited from the study so far.
How did you discover Businesscoot?
An online search.
Could you sum up Businesscoot studies in three words?
Useful, concise, practical (a good balance of quality and price)