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How to create a personalised SWOT analysis with GPT-3 or GPT-4
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.When certain elements, such as logos, are not collected automatically, the first page does not appear in the SWOT analysis (unfortunately still often the case).
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For GPT to produce a relevant SWOT analysis of a company, it needs data on: its business activity, the market in which it operates and its positioning relative to its main competitors.
To understand its business activity, we collect data from its homepage. This is why I ask you for a URL rather than just a name. This information is the cornerstone of the SWOT analysis, and when it is incorrect, the exercise loses all its value.
Once the data has been collected, I ask GPT to summarise it and identify the line of business.
I repeat this process for its two main competitors.
Once this work is done, I can identify the market we are working on. Apple’s SWOT analysis for the smartphone market is not the same as its analysis for the laptop market. Using 3 companies and descriptions of their activities, GPT can identify the relevant market.
When designing this SWOT generator, I alternated between GPT-3 and GPT-4.
GPT-3 always offers a SWOT analysis, even if the company does not exist. The SWOT analysis is then a compilation of the most common strengths, weaknesses, opportunities and threats.
The SWOT analysis offered by GPT-4 is much more nuanced and cautious. For this version, I preferred GPT-3 for a SWOT analysis because a SWOT analysis means taking a position. A company’s strength cannot be a potential strength; otherwise it is an opportunity.
In addition, I use Zapier, so I could not have put it online as quickly and free of charge with GPT-4
Whereas GPT-3 will always offer an answer (sometimes approximate), GPT4 will tread carefully and qualify everything.
Of course, I encourage you to use this tool with caution and make no commitment regarding the results. I encourage you to maintain a critical eye towards the analysis offered.
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Aymar - CEO of Businesscoot