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MARKET OVERVIEW

1.1 Definition and scope of study

The olive is a Mediterranean fruit, which can be consumed in a variety of ways: as a condiment, as a snack, or pressed to produce olive oil.

Olives are not edible immediately after harvesting; the ones we eat are obtained by processing the fruit to make it softer and less bitter. This treatment usually involves macerating them in cold water, then boiling and finally resting them for months in a brine composed of salt water and sometimes even herbs. Another possibility is to replace this last phase with the conservation of the oil. The oil is obtained by crushing fresh fruit, then filtering, centrifuging and heating (or not) the paste to extract the oil. There are several industrial processes for oil extraction, the main ones are cold extraction (which results in the best quality), continuous extraction or integral method. Olive oil is one of the main ingredients of the Mediterranean diet, known as the Cretan diet and it is also used for cosmetics.

According to a survey by the IOC (International Olive Oil Council), Brazil exported 61,900 tons of olive oil between October 2018 and May 2019, an increase of 14% compared to the same period between 2017 and 2018. The only countries that showed a faster growth were Japan, with 23% increase, and China (15%). The increase in consumption is greatly credited to recent growth in population awareness of the health benefits of olive oil, such as combating disease, cholesterol and weight loss. Consequently, there has been an increase in the variety of foreign brands of olive oil in the Brazilian market lately, making the market more dynamic and more competitive, as there is still great potential for growth in the coming years. [Brazilian Association of Olive Oil Producers, Importers and Traders]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)