the market of local products
Portugal

MARKET OVERVIEW

1.1 Definition and scope of study

Local products refer to food products that are considered to be being part of the gastronomy local with a traditional and local component.

The market for local products is characterized by a diversity of products (dairy products, meat, fruit and vegetables, etc.) and a a large number of competitively-intensive players (private labels, food giants, local producers, innovative SMEs, etc.) In the market for local products, the performance of companies depends heavily on the commitment of regional consumers to these products, while attracting customers across borders.

According to data from the Cetelem Observer, local products appeal to 94% of the Portuguese, and for 45% of citizens The consumption of locally produced goods is above all considered a patriotic duty. Concern for the environment is also another criterion taken into account when assessing local consumption. However, even with confidence in local products and concern for the environment, 52 per cent of respondents said they would be willing to spend more to replace mass products with local products For 72% of the population, price remains the determining factor hindering consumption

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