Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Training

Education

The market for CRM - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

The CRM (Customer Relationship Management) market comprises the various services that enable companies to manage their customer interactions. The CRM market is segmented by the application of these services (sales & marketing, customer service, and technical service). The book "The One to One Future" marked a turning point as it introduced the concept of individualized marketing, one of the foundations of Customer Relationship Management. The valuation of the global CRM market increased from $43.7 billion in 2020 to more than $100 billion in 2023. At the global level, it is mainly the cloud-based solutions that are the most developed. In fact, these enable flexibility and a reduction in the constraints made possible by digitalization. In addition, digital solutions have high scalability and, above all, reduced costs compared to physical, on-premise solutions. In Germany, CRM market revenues reached nearly $3 billion in 2021, and forecasts indicate an increase that will reach nearly $3.7 billion by 2025. However, the German market has seen slower adoption of CRM in the form of digital services compared to other European countries, mainly due to data privacy issues. German companies, especially small and medium-sized enterprises (SMEs), account for a significant share of the CRM market. For example, the major companies in the German CRM market are:

SAP with offerings such as SAP Sales Cloud and SAP Service Cloud. Salesforce, the global market leader in CRM Microsoft, which offers CRM and ERP solutions (Dynamics 365)

<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Calibri,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Times New Roman; mso-bidi-theme-font:minor-bidi; mso-font-kerning:1.0pt; mso-ligatures:standardcontextual; mso-fareast-language:EN-US;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family:Calibri,sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Times New Roman; mso-bidi-theme-font:minor-bidi; mso-font-kerning:1.0pt; mso-ligatures:standardcontextual; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} /* List Definitions */ @list l0 {mso-list-id:1047337604; mso-list-template-ids:53133340;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:36.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:72.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level3 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:108.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level4 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:144.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level5 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:180.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level6 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:216.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level7 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:252.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level8 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:288.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;} @list l0:level9 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:324.0pt; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:symbol;}

-->

The latest trends in the German CRM market mainly involve the adoption of artificial intelligence (AI) to improve task efficiency. In addition, chatbots enable the provision of new effective customer interfaces at reduced costs. Overall, the German CRM market offers a wide range of opportunities for companies looking to optimizetheir customer relationship managementand adapt to new technological trends. These innovations are likely to further revolutionize the market in the future.