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MARKET OVERVIEW

1.1 Definition and scope of study

A green roof is defined as a roof equipped with vegetation as a result of the installation of a set of materials and plants that make up a microflora with a water drainage system. The installation of a green roof must be compatible with the roof structure (slab.....) and existing materials (concrete, wood....). A green roof consists of several layers: a waterproof membrane and a protective layer, laid on a traditional roof.

The technique was developed in the 1970s mainly in Scandinavian countries, Germany, Switzerland and more recently in France and Belgium in the 1990s and 2000s. West Germany has been a pioneer in modern green roofing since the 1960s. Stuttgart (Germany) is referred to as the green roof capital of Europe. 

Globally, the green roof market can be defined as growing. 

This market was valued at $1.1 billion in 2019 and is projected to grow at a CAGR of 17% from 2020 to 2027. 

In Italy, the green roof market is growing, even though it is growing much slower than in other countries. 

In the Italian territory there are different types of green roofs: extensive, intensive and semi-extensive green roofs. The main differences between these roofs lie in the plant species present and in the construction stratigraphy. 

A major advantage of these roofs is their beneficial contribution to the urban environment. In fact, the long-term benefits of green roofs include huge savings in energy costs, flood risk mitigation, creation of wildlife habitat, and combating city pollution. All of these features make these roofs a very desirable product for Italian consumers who are increasingly sensitive to respecting the environment and purchasing environmentally sustainable solutions for their lives. 

Another advantage that these constructions have is the creation of new jobs for the Italian market; in fact, in addition to the workers involved in the construction of green roofs, gardeners and architects are also needed to maintain them.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.