Turnover: 100 million (2022)

Country: France

WETHENEW is a company offering consumers the chance to obtain limited editions of sneakers. It supplies rare models selected by its experts, as well as streetwear products such as t-shirts and sweatshirts from brands such as Off White or Supreme. All products are checked and authenticated by the experts before being sold.


Wethenew raises 20 million euros to become Europe's leading sneaker reseller 11/05/2023

  • Relying on a network of 100,000 retailers in Europe, the platform receives each pair sold in its Paris warehouse and authenticates it before dispatching it to the buyer, acting as a trusted third party in a sector rife with scams
  • Second round of financing in two years: 20 million euros
  • Global sneaker market: around ten billion dollars
  • Wethenew doubles every year
  • Sales: 100 million euros
  • staff: 120 people
  • Transactions: 400,000 last year

Wethenew is a French online sneaker retailer aiming to conquer Europe. 31/07/2021

  • Partner to several major brands such as Nike and Adidas
  • Start-up raises 10 million euros to conquer Europe
  • 100,000 customers since launch
  • Objective: achieve sales of 100 million euros by the end of 2021
  • Double its workforce by 60 within eighteen months
  • The company has launched its own clothing brand, including a collaboration with American Champion
  • Global sneaker market valued at nearly $115 billion

february 4, 2021 - WETHENEW aims to expand into Europe - source(Fashion Network)

  • A gradual launch, from a side project in 2018 to a fundraising round in 2019
  • The company's value proposition and operational excellence set it apart from other market players such as StockX
  • Sales multiplied by 3 in 2020
  • Sales in the tens of millions of euros
  • Presentation of first own-brand items at Galeries Lafayette Champs-Elysées in late 2020

Studies mentioning this company

The sneaker market - France

Other companies mentioned:

  • Adidas
  • Veja
  • Intersport France
  • Courir France
  • Go Sport France
  • Zalando
  • Sport 2000
  • Puma Groupe
  • Balt
  • StockX
  • Caval
  • Wethenew
  • National Standard
  • Faguo
  • I-Run
  • Converse (Groupe Nike)
  • Under Armour
  • On Running
  • Vans (VF corporation)
  • Paraboot - Richard-Pontvert
  • Palladium
  • Jordan (Nike)
  • Belledonne
  • Belledonne
  • Axel Arigato
  • Nike
  • Golden Goose
  • Bensimon
  • Bobbies
  • New Balance
  • Moa
  • Running Conseil
  • Chamatex
  • Circle Sportswear
  • Foot Locker
  • Decathlon Groupe
  • Naked Copenhagen
  • Faguo

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