Turnover: 342 million EUR (2022)
Country: France
- Specialist in online sales of children's and baby clothing
- 15 stores in France
- 250 employees
News
Vertbaudet launches its own marketplace 19/09/2023
- Vertbaudet is France's leading online retailer of products for children aged 0 to 12.
- Clothing accounts for 50% of Vertbaudet's sales.
- Vertbaudet's sales will increase by 30% between 2019 and 2022, to 345 million euros.
- 85% of Vertbaudet's sales are generated online, the remainder by its network of 71 stores.
- Vertbaudet generates a third of its sales internationally.
- The company plans to open online marketplaces in Germany in 2024, followed by Spain and Portugal.
- Vertbaudet has 1,100 employees.
Ex-vépéciste Vertbaudet has successfully completed its digital transformation 14/09/2023
- Vertbaudet achieves 85% of its sales online.
- The company offers 10,000 product references.
- Ready-to-wear now accounts for only half of Vertbaudet's sales.
- The toy segment, launched in 2016, accounts for 15% of the company's sales, with growth of over 15% by 2022.
- By 2024, Vertbaudet's offer will have doubled thanks to third-party sellers.
- vertbaudet has 71 stores in France alone, with two more due to open in 2023.
- Vertbaudet achieved sales of €342 million in 2022, 20% more than in 2019.
- The apparel market accounts for half of Vertbaudet's business.
- Vertbaudet is aiming for sales of 500 million euros in five years, thanks to sales generated by its new marketplace and its international expansion.
- Sales abroad (Germany, Switzerland, Spain and Portugal) already account for a third of Vertbaudet's business.
Boycott Verbaudet: CGT call for action 17/04/2023
- 250 employees
- Vertbaudet acquired by Equistone Partners Europe in 2021
Studies mentioning this company
The children's clothing market - France
Other companies mentioned:
- GAP
- Inditex groupe (Zara)
- Kiabi Europe
- IKKS
- C&A France
- Générale pour l'enfant Groupe (Sergent Major)
- Petit Bateau
- Intersport France
- Idkids Groupe
- Jacadi (Idkids groupe)
- Sport 2000
- GEMO (Eram Groupe)
- Vert Baudet
- Cyrillus
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Catimini (Idkids Groupe)
- Natalys
- Petit Pan
- Absorba (Idkids Groupe)
- Okaidi (Idkids)
- Tape à l'Œil
- Orchestra Prémaman
- Sucre d'Orge
- Petit Béguin
- Vinted
- Shein
The baby clothing market - France
Other companies mentioned:
- Orchestra Prémaman
- Générale pour l'enfant Groupe (Sergent Major)
- Aubert
- La compagnie des Petits
- Petit Bateau
- Bonpoint
- Tartine & Chocolat (Groupe Kidiliz)
- Kidsdressing
- Melijoe
- Jacadi (Idkids groupe)
- GEMO (Eram Groupe)
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Autour de Bébé
- Bébé 9
- Allo bébé
- Bébé Confort
- Patatam - Rediv
- Vert Baudet
- Monoprix
- Carrefour Groupe
- Babymoov
- Petit Béguin
- Sucre d'Orge
- Tape à l'Œil
- Okaidi (Idkids)
- Absorba (Idkids Groupe)
- Cyrillus
- Petit Pan
- Natalys
- Catimini (Idkids Groupe)
- Idkids Groupe
The baby toy market - France
Other companies mentioned:
- King Jouet
- Mattel
- Lego France
- Playmobil (Horst Brandstätter Group)
- Ludendo La Grande Récré
- Cdiscount (CNova)
- Autour de Bébé
- Maped
- Simba Dickie Group
- Smoby
- Bébé 9
- Allo bébé
- Bébé Confort
- LDLC Groupe
- Jeujura
- Babymoov
- Jouet E Leclerc
- WDK Groupe Partner - Jouets Sajou
- Vert Baudet
- Sophie La Girafe
- Tonies
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