Turnover: 280 million EUR (2023)

Country: France

Veja (official name Veja Fair Trade) is a French brand of ecological, fair-trade sneakers. Founded in 2004 by François-Ghislain Morillion and Sébastien Kopp, graduates of HEC and Université Paris-Dauphine respectively, the Veja brand has since supported a number of associations in Brazil and France.

april 16, 2021 - How Veja stands out on the sneaker market - source(Entreprendre)

  • Veja stands out on the market for its eco-friendly and sustainable credentials (organic cotton, recycled polyester, sustainable rubber, etc.), but also for its hand-in-hand work with associations (in Brazil and France)
  • Collaborations with other famous brands such as Claudie Pierlot, Agnès B and Jacadi.
  • A different marketing approach: no traditional advertising, all resources are devoted to production
  • Their success is due to the innovation behind their product, according to them
  • Veja now present in 50 countries
  • Over 2 million pairs sold
  • The brand's commitment ranges from the choice of vegetable-based leather (B-Mesh, made from recycled bottles) to the choice of banks, with no subsidiaries in tax havens.

News

Veja, the French brand that thrives in the shadow of the sneaker giants 08/02/2024

  • - Year Veja founded: 2004
  • - Number of countries where Veja sells its products: 110
  • - Veja sales forecast: 280 million euros
  • - Veja sales in 2022: 255 million euros
  • - Number of Veja employees: 500 (including 300 in Paris)
  • - Shoe repair activity started: more than 3 years ago
  • - Cost of repair services: from 20 euros to 80 euros
  • - Number of Veja boutiques: 5
  • - Percentage of sales generated in Europe: 35
  • - Total number of pairs repaired: 10,000

Financial Data

DUNS: 478328107

Legal Name: VEJA FAIR TRADE S.A.R.L.

Address: 42 RUE DE PARADIS 42-44, 75010 PARIS 10

Number of employees: Entre 50 et 99 salariés (2018)

Capital: 400 000


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2020 97 339 764 EUR 16 840 015 EUR 31/12/2020 12
2019 65 625 131 EUR 10 531 434 EUR 31/12/2019 12
2018 33 960 105 EUR 4 251 741 EUR 31/12/2018 12
2017 18 621 169 EUR 1 907 063 EUR 31/12/2017 12
2016 11 038 278 EUR 1 058 321 EUR 31/12/2016 12

Company Managers:

Position First Name Last Name Age Linkedin
Gérant Francois-Ghislain Morillion 45
Gérant SEBASTIEN ROGER LOUIS KOPP 45
Directeur Général Laure Browne
Responsable commerciale Julie Legout

Studies mentioning this company

The sneaker market - France

Other companies mentioned:

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)

 

Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.