Turnover: 205.3 million EUR (2022)

Country: France

50% cellar, 50% bar, the V and B concept offers a wide choice of wines and beers to drink in or take away, in a single convivial space averaging 350 to 400m².

The sales area has a real conviviality about it: no tables, few chairs, customers all stand around the barrels to facilitate exchanges and social mixing.

Each franchise store offers a selection of 350 beers, 300 wines, 200 whiskies and 100 rums sourced from around the world

News

Wine store V and B invests in alcohol-free products 26/10/2023

  • V and B is a chain of 270 wine shops in France.
  • V and B recently invested in Gueule de Joie. The Gueule de Joie website was created in 2019. Gueule de Joie offers 250 beverage references and has sold 150,000 bottles to 20,000 customers in 2021.

With Gueule de joie, V and B goes alcohol-free 15/08/2023

  • Founded in 2000, V and B has sales of 205.3 million euros, a figure that has almost doubled in the last five years
  • The network employs 1,800 people.
  • The V and B brand opens franchises at a rate of 15 to 20 a year, with almost a thousand franchisee applicants each year
  • The Mayenne network has 270 outlets.
  • The non-alcoholic wine and beer segment is growing by 12% a year.
  • The V and B chain has taken a minority stake in Gueule de joie, which has sales of half a million euros and two employees.
  • Gueule de Joie offers 200 non-alcoholic and low-alcoholic wines, beers and cocktails
  • The V and B network has a 12,000 m2 logistics base in Mayenne, with a planned expansion of a further 7,500 m2
  • V and B plans to open five to six additional "Levrette cafés" next year. Has a brewery in Château-Gontier V and B has set up its first outlet in England, in Northampton

Financial Data

DUNS: 442161147

Legal Name: SARL V AND B CONCEPT

Address: ZON E INDUSTRIELLE ZONE INDUSTRIELLE DE BELLITOURNE, 53200 CHATEAU-GONTIER-SUR-MAYENNE

Number of employees: Entre 20 et 49 salariés (2018)

Capital: 60 000 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2018 6 249 540 EUR 987 036 EUR 31/12/2018 12
2017 4 774 454 EUR 588 355 EUR 31/12/2017 12
2016 4 236 202 EUR 649 396 EUR 31/12/2016 12
2015 3 256 200 EUR 393 206 EUR 31/12/2015 12

Company Managers:

Position First Name Last Name Age Linkedin
Gérant Emmanuel BOUVET 50
Gérant Jean-Pierre DEROUET 61

Studies mentioning this company

The pub market - France

Other companies mentioned:

  • Hard Rock Café France
  • Trois Brasseurs (Agapes Restauration)
  • Carlsberg
  • France Boissons
  • Anheuser-Busch InBev
  • V and B
  • Heineken Entreprise France
  • Ninkasi Brasserie
The wine bar market - France

Other companies mentioned:

  • Le Petit Sommelier
  • Ô Château
  • N°5 Wine Bar (MPG gastronomie)
  • Witradis Caravin
  • Wine Therapy
  • Chai Vous
  • V and B

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