Turnover: 40 million EUR (2022)
Country: France
- Online sales company for dog and cat food made in France
- Ultra Premium Direct offers different ranges of food products for dogs and cats, with no artificial flavoring, coloring or preservatives, "grain free" and made in France.
- The different ranges are organized around the size of the animal: Small, Medium, Large and their specific needs: digestive sensitivity, overweight, active, senior...etc.
- The brand distributes its products directly (without an intermediary) via its website, and offers tailor-made subscriptions depending on the type of pet.
News
Petfood: Ultra Premium Direct relies on physical stores for growth 23/11/2022
- By 2022, the pioneer in the sale of premium petfood by subscription will have more than 80,000 subscribers and 200,000 customers
- Ultra Premium Direct records record growth and has just opened a second physical store in Pau
- By 2023, sales will jump by 50% to 40 million euros
- Ambition to open between 6 and 10 new stores a year and develop a network of 100 stores within 10 years
- Eurazeo's 68 million euro investment in Ultra Premium Direct enabled the company to double the floor space of its Agen plant, employing 130 people
Animal feed: Ultra Premium Direct opens stores to rival Royal Canin and Purina 23/11/2022
- Dog and cat food market in excess of €4 billion in sales
- sales of €40 million by 2022 (75% dog food, 25% cat food)
- Ultra Premium Direct has been selling premium cat and dog food from its Agen factory online since 2014
- Controls 11.5% of French online pet food sales
- Store openings in Montauban and Pau
- 6 to 10 store openings per year(potential of 100 stores in France)
- Eurazeo majority shareholder since 2021,
- Target sales of €100 million by 2025, €300-400 million by 2030
- Market leaders are Purina (Nestlé) and Royal Canin (Mars)
Pet food start-up Ultra Premium Direct goes from virtual to real 01/12/2021
- Created in 2014, Ultra Premium Direct, a specialist in direct online petfood sales, has opened its first physical store in Montauban
- A second pilot store is planned for 2022
Petfood start-up Ultra Premium Direct opens its first physical store 16/11/2021
- Sales of 33 million euros in 2020
- Target: 100 million euros by 2025
- Online sales presence in Belgium, Luxembourg and Germany
- Presence in 100 drive-through stores in France
- Opening of first physical store in Montauban (target sales €400,000)
- 120 employees
Petfood start-up Ultra Premium Direct expands its Agen plant 11/08/2021
- Ultra premium, champion of direct-to-consumer sales depetfood
- Since its creation in 2014 average annual sales growth of 60%
- 3,700 packages dispatched per day and €4 million investment to reach 15,000 packages and double the size of its Agen plant
- sales of €21 million in 2020, forecast to reach €33.5 million in 2023
- Plans to open subsidiaries in Germany and Italy
Financial Data
DUNS: 799071253
Legal Name: NATURA PLUS ULTRA PET FOOD
Address: AGROPOLE 3 CHEMIN DE SAYLAT, 47310 ESTILLAC
Number of employees: Entre 50 et 99 salariés (2020)
Capital: 3 259 320 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 30 598 188 | 20 779 890 | 12 770 410 | 8 298 056 | 5 422 583 | 3 434 883 | 1 679 497 |
| Gross margin (€) | 19 007 804 | 12 904 561 | 7 895 617 | 5 096 772 | 3 367 966 | 2 113 043 | 1 013 950 |
| EBITDA (€) | 868 584 | 1 954 534 | 827 879 | 525 629 | 800 854 | 359 057 | 8 561 |
| Operating profit (€) | 56 404 | 1 218 987 | 317 518 | 247 954 | 604 884 | 234 118 | -27 083 |
| Net profit (€) | 50 853 | 901 586 | 215 564 | 204 961 | 556 253 | 173 395 | 18 096 |
| Turnover growth rate (%) | 47,2 | 62,7 | 53,9 | 53 | 57,9 | 104,5 | - |
| Ebitda margin rate (%) | 2,8 | 9,4 | 6,5 | 6,3 | 14,8 | 10,5 | 0,5 |
| Operating margin rate (%) | 0,2 | 5,9 | 2,5 | 3 | 11,2 | 6,8 | -1,6 |
| Working Capital (turnover days) | -3,7 | -0,5 | 6,1 | 1,3 | 6,4 | 10,5 | 7,7 |
| Working Capital requirements (turnover days) | -9,2 | 2,6 | 7 | 13,5 | 13,9 | 15,3 | 24,5 |
| Net margin (%) | 0,2 | 4,3 | 1,7 | 2,5 | 10,3 | 5 | 1,1 |
| Added value / Turnover (%) | 15,8 | 21,8 | 20,2 | 21,6 | 32,6 | 30,7 | 20,6 |
| Wages and social charges (€) | 3 835 012 | 2 418 035 | 1 662 356 | 1 231 815 | 985 793 | 706 038 | 375 145 |
| Salaries / Turnover (%) | 12,5 | 11,6 | 13 | 14,8 | 18,2 | 20,6 | 22,3 |
Studies mentioning this company
The pet food market - France
Other companies mentioned:
- C&D Foods France
- Affinity Petcare France
- United Petfood Producers
- Pepette
- Ultra Premium Direct
- Botanic
- Nestor Bio
- Mars Petcare
- Royal Canin (Mars Petcare)
- Maxi Zoo France (groupe Fressnapf)
- Mondou
- Tom&co
- Tomojo
- Zoomalia
- Wanimo (Dôme Pharma)
- Croquetteland
- Vetostore, Le Bien Etre des Animaux
- Animaux Market
- La Compagnie des Animaux
- Bitiba France (Zooplus)
- Zooplus
- Hill's Pet Nutrition
- Affinity Petcare
- Normandise Pet Food
- Japhy
- Tails.com (Nestlé Purina)
- Nestlé Purina Petcare
- Iams (Spectrum Brands)
- Eukanuba (Spectrum Brands)
- FreshPet
- Reglo Pet Food
- Edgar Cooper
- Sopral
- Franklin Petfood
- Médor et Cie
- L’Animalerie - Do&Ka
- Alphia
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