Turnover: 480 million EUR (2022)

Country: Italy

  • Eyewear manufacturer under license from the LVMH group
  • Joint subsidiary of LVMH and Marcolin
  • In 2021, LVMH acquired from Marcolin its 49% stake in Thelios
  • Marcolin has also bought back the 10% of its capital acquired by LVMH when Thelios was created

News

Barton Perreira eyewear slips into Thélios wallet 08/11/2023

  • Barton Perreira is a luxury eyewear brand founded in Los Angeles in 2007.
  • It joins Thélios, an LVMH company whose portfolio includes luxury licenses such as Dior, Celine and Fendi.
  • Thélios sales were estimated at around 500 million euros last year.
  • Thélios produces over 4.5 million pairs of eyeglasses a year.
  • Thélios recently acquired Vuarnet for around 50 million euros.
  • The undisclosed amount of the Barton Perreira transaction is estimated at $80 million, according to the Wall Street Journal.
  • Barton Perreira is an American and Japanese-made brand, with a high-end positioning (around 390 euros per pair).
  • Barton Perreira has five stores in the United States: two in New York, one in Aspen (Colorado), one in Kansas City (Missouri) and one in Bozema (Montana).
  • The challenge for Thélios will be to develop the brand in Asia and Europe.
  • In France, Barton Perreira is currently distributed by only a handful of opticians.

LVMH acquires the eyewear manufacturer of James Bond and Ryan Gosling 06/11/2023

  • Thélios is an eyewear entity of the LVMH group.
  • Thélios has signed an agreement to acquire the American eyewear manufacturer Barton Perreira.
  • The cost of the operation is 75 million euros.
  • Barton Perreira is a well-established US brand, founded in 2007.
  • The estimated value of Barton Perreira is $80 million (around 75 million euros)
  • In September, Thélios acquired the French Vuarnet brand from NEO Investment Partners.
  • Thélios has been 100% owned by LVMH since the end of 2021.

Studies mentioning this company

The optical market - France

Other companies mentioned:

  • Polette
  • Optique E.Leclerc
  • Lunettes pour tous
  • Otiko
  • Mister Spex
  • GrandVision
  • Optic 2000
  • MB production
  • Optical Center
  • Coffignon
  • Marcolin (LVMH Groupe)
  • Essilor Luxottica groupe
  • Afflelou
  • Krys Group
  • Kering Eyewear
  • Générale d'optique (GrandVision)
  • Direct Optic (Acuitis Groupe)
  • Easy Verres
  • Easy Lunettes
  • MyMonture
  • L'Opticien qui bouge
  • Optique Lafayette (Laf Santé Groupe)
  • Optical Discount
  • Lissac (Optic 2000)
  • Thélios (LVMH Groupe)
  • Fittingbox

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