Turnover: 1.1 billion USD (2021)

Country: United States

The Vitamin Shoppe is a New Jersey-based American retailer of dietary supplements. The company holds approximately 7,000 different SKUs of supplements in its retail stores and over 17,000 different SKUs of supplements on its retail websites.

In 2002, Vitamin Shoppe Industries was sold to an affiliate of Bear Stearns Merchant Banking.

After struggling for most of the last decade, the company has returned to growth by relying on digitalization: closing more and more stores and relying on online sales.

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