Turnover: 1 million EUR (2018)

Country: France

Smoon offers two basic menstrual panty models with a wide range of colours: black, blue, red, coral, raspberry, light beige and dark beige. The panties cost 35 euros and are available in 6 different sizes.

The components are as follows:

  • Materials: 80% polyamide, 20% elastane
  • Base: 51% hydrophilamide, 42% polyamide, 7% elastane
  • Absorbent part: 100% polyester
  • Membrane: 86% polyester, 14% polyurethane

Studies mentioning this company

The menstrual panties market - France

Other companies mentioned:

  • Smoon
  • Aglaé Lingerie
  • Lily Basic
  • Réjeanne
  • Fempo
  • Moodz
  • Sisters Republic
  • Elia Lingerie
  • So'Cup
  • Modibodi
  • Dans Ma Culotte
  • Wuka Wear
  • Petites Culottées
  • Dreamtim Blooming Rocks
  • Blinx Underwear
  • MÏU
  • Louve
The sanitary protection market - France

Other companies mentioned:

  • Dans Ma Culotte
  • Monoprix
  • Franprix (Groupe Casino)
  • Casino Groupe
  • Fempo
  • Smoon
  • Moodz
  • Sisters Republic
  • So'Cup
  • Aglaé Lingerie
  • Réjeanne
  • Elia Lingerie
  • Lily Basic
  • Modibodi
  • Lidl France
  • Carrefour Groupe
  • Naturalia
  • Pharmactiv (OCP Group)
  • Alphega Pharmacie
  • Procter & Gamble
  • Johnson & Johnson
  • SC Johnson & Sons
  • Louve
  • MÏU
  • Blinx Underwear
  • Yoppie
  • Dreamtim Blooming Rocks
  • Petites Culottées
  • Wuka Wear
  • Estimated Traffic for the Smoon site
Estimated traffic to Smoon's website

France - 2020-2021, visitors

Source: SEMRUSH

 
  • Main keywords on which Smoon's website is positioned
Keyword Position Previous position
Search Volume
smoon 1 1 8100
menstrual panties 11 11 90500
spotting 6 6 18100
rule panties 10 10 27100
menstrual panties 11 11 14800
smoon panties 1 1 720
smoon lingerie 1 1 590
breeches rule 9 9 14800
smoon opinion 1 1 480
menstrual thong 1 1 720
black rule 3 3 3600
little return from a diaper 1 1 480

 

  • Smoon's main competitors
Domain Competitor Relevance
Common Keywords
sistersrepublic.com 0,25 317
rejeanne-underwear.com 0,2 249
glowup-shop.com 0,16 172
herloop.com 0,16 190
fempo.co 0,16 169
inmaculotte.com 0,15 491
moodz.co 0,15 155
heygina.com 0,14 160
elia-lingerie.com 0,12 88
my-menstrual.com 0,11 74
miu-cup.com 0,1 67
cyclic.com 0,1 51
socup.fr 0,1 81

 

Source : SEMRUSH

 

  •  Brand awareness
Estimated brand awareness of Smoon online

Google searches with and without the brand

Source : SEMRUSH

 
  • Examples of online advertising
Smoon period panties - Ultra Performing and Invisible
https://www.smoon-lingerie.com/
The Smoon period pants allow women to remain free of their movements. Seamless technology, innovative Oeko-Tex certified fabric. Freedom. Zero waste. Comfortable. Economy. Performance. Zero chemicals. Models: Panties, Shorty, String.
Smoon menstrual lingerie - Ultra Performing and Invisible
https://www.smoon-lingerie.com/
Performance, comfort and freedom of movement. Menstrual lingerie without compromise.
Smoon menstrual panties - Ultra Performing and Invisible
https://www.smoon-lingerie.com/
Performance, comfort and freedom of movement. The menstrual panty without compromise. Seamless technology, innovative textile certified Oeko-Tex. Comfortable. Freedom of movement. Performance. Economy. Zero waste. Zero chemicals. Models: Panties, Shorty, Thong.
Smoon Lingerie Official Website - Menstrual panties
https://www.smoon-lingerie.com/
Performance, comfort and freedom of movement. The menstrual panty without compromise. Seamless technology, innovative textile certified Oeko-Tex. Economical. Zero waste. Comfortable. Performance. Zero chemicals. Freedom. Models: Panties, Shorty, String.

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