Turnover: 1.5 million EUR (2019)
Country: France
Rutabago is a home-delivered box brand that offers recipes to prepare, delivered with the basket of ingredients needed to make them, all with 100% organic products. The menus are prepared by SmartDiet dieticians, and the time needed to prepare each recipe is limited to 30 minutes.
The idea for Rutabago hatched in 2016, and quickly took shape over the following years, closely following the concept of the social and solidarity economy. In May 2019, Rutabago begins its partnership with France's leading organic food retailer, Biocoop.
Every week, Rutabago offers mixed, meat-free, vegetarian and vegan menus. For four people, the price of a meal is between €4.95 and €8.33, depending on the number of meals ordered per week.
Studies mentioning this company
The subscription box market - France
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The food box market - France
Other companies mentioned:
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