Rhinoshield

RhinoShield was founded in 2012 on Kickstarter (American crowdfunding company) and now it's a globally known brand of premium smartphone accessories, present in Asia, North America and Europe.

RhinoShield made its name with its screen protectors designed by a Taiwanese student from Cambridge, then came bumpers, then full shells. Their shells made of two materials, one with resistant properties and the other one that absorbs shocks, without using BPA (a harmful product found in many solid plastics), is the first of its kind.now they have a ShockSpread version, made of a single material, which offers the same protection standards, but allows for new recycling opportunities.

RhinoShield is mostly known in Taiwan, where it is located, as well as in France, thanks to its influence marketing. Indeed, the brand has financed many influencer sponsorships, mostly youtubers, since 2017 and again in 2021.

RhinoShield's marketing strategy was first to show the strength of the products and how they protect all electronic devices with extreme videos.the marketing strategy of RhinoShield was first to show the strength of the products and how well they protect all electronic devices with extreme videos where the phones were subjected to extreme situations (dropped at 100m altitude for example). Now, RhinoShield is focusing its strategy on aesthetics, which allows it to target a wider audience, indeed, many collaborations are made to offer shells with designs that appeal to all audiences.

In May 2021, the brand is taking a new start with a new logo and a new color palette as well. In a press release, they explain that "Our freshly redesigned brand is a springboard to new challenges, which we are eager to take on. This year, we will unveil innovative products - always with customization and creative ingenuity at the core of their DNA."[RhinoShield]