Turnover: 4.2 billion USD (2020)

Country: United States

Quaker was founded in the United States in 1901 through the merger of 4 American cereal companies. The company branched out into a number of areas, including cereals and toys, with the acquisition of Fisher-Price in 1969. It entered the French market in the 1930s.

Today, it offers a wide range of cereals, including cruesli and muesli. In 2020, Quaker Oats was the market leader in France, with a 39.7% share of the French cereal market.

In 2001, Quaker Oats was acquired by the PepsiCo group.

Studies mentioning this company

The breakfast cereal market - France

Other companies mentioned:

  • Kellogg’s
  • Bjorg (Ecotone)
  • Jordans
  • Nestlé Groupe
  • Quaker Oats Company (Pepsico Group)
  • Chabrior (ITM Intermarché)
  • General Mills
  • Grillon d'Or
  • Joseph Favrichon
  • La vie Claire
  • Terres et Cereales (Céréceco)
  • Verival
  • Dailycer

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