PMU Pari Mutuel Urbain: The latest figures, news and market research on PMU Pari Mutuel Urbain

Turnover: 6.4 billion EUR (2020)

Country: France

Pari mutuel urbain (PMU) is an economic interest group founded in 1931.
Comprising 60 racing companies, it is Europe's leading horse betting operator and one of the world's leading mutual betting companies in terms of sales.
Originally specializing exclusively in horse betting, the group diversified into sports betting and online poker in 2010.
Online sports betting accounted for 6% of PMU's bets in 2017.
PMU sports bets can be placed via its extensive network of sales outlets (relais tabac, brasseries, restaurants, etc.) and via the Pmu.fr website.
It is one of the leading online poker rooms in France, behind Pokerstars and Winamax.

"Bistrot à la française": the PMU concept to widen the circle of bettors 27/03/2024

- Objective to strengthen PMU's presence in city centers.
- Strategic plan to recruit one million new players in three years, presented at the end of 2022.
- 150 urban mutual betting establishments planned by 2027, in towns with more than 50,000 inhabitants.
- Investment of 40 million euros to modernize physical facilities.
- 85% of bets are placed at the point of sale.

PMU reverses negative trend in horse betting 08/02/2024

- PMU achieved revenues of 10.007 billion euros in 2023
- The volume of horse stakes rose by 2% to 9.3 billion euros, reaching its highest level since 2013.
- The point-of-sale network recorded an increase in stakes of over 1%, to 6.9 billion euros.
- Internet betting increased by 5%.
- International stakes rose by 2% to 1.5 billion euros.
- PMU to open around 1,000 new sales outlets by 2023
- PMU recently opened its 14,000th point of sale.
- PMU's net profit for 2023, which will be paid in full to the horse racing industry, is 835 million euros.
- Internet sports betting and poker generated €650 million in stakes in 2023.

Riots: PMU and Française des Jeux help tobacconists 10/07/2023

483 tobacconists were affected by the violence, half of them in the Paris region.
58 establishments were completely destroyed.
The cost of the damage is estimated at between 15 and 20 million euros.
More than 240 PMU outlets were vandalized or destroyed, and 1,000 PMU machines were taken out of service.
PMU's loss of business is estimated at several tens of millions of euros until the end of the year.
Nearly 400 Française des Jeux (FDJ) sales outlets were affected by the riots, of which only 150 were able to resume business.
FDJ has a €15 million "rebound fund" to help restore damaged outlets.

PMU successfully sells NFT and confirms its Web3 ambitions 31/03/2023

6,666: number of NFT sold at project launch.
99 euros: unit price of an NFT.
5,000: number of NFTs made available during the first drop.
1,500: number of NFTs sold in two minutes during the first drop.
30,000: number of active Stables community members.
60%: percentage of international members in the community.
1 million: number of new customers PMU expects to reach thanks to the strategic plan including Stables.
2,000: number of bets PMU can process per second.

PMU enters the NFT race 21/01/2023

PMU opens stalls to virtual horses.
The horse betting operator has launched the first stage of its "Stables" project
a virtual game based on the acquisition and exchange of NFTs in the likeness of real racehorses.

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