Turnover: ()

Country: Germany

With 100 years of experience, Nivea is a leading skincare brand belonging to the German Beiersdorf group. Nivea offers over 50 products, is present in 173 countries worldwide and employs 1,290 scientists.

News

Nivea, the plan-plan brand turned cash machine 03/11/2023

  • The German giant Beiersdorf, owner of Nivea, has seen its sales and share price soar since 2022.
  • inauguration of new Leipzig plant
  • Dedicated to the manufacture of shaving foams, deodorants and hair sprays, the site represents the biggest investment in the group's history, at nearly 300 million euros
  • The plant will be able to produce up to 450 million products a year.
  • after years of sluggish growth, last year the Hamburg-based giant recorded double-digit organic growth for the first time in twenty years (+10.2%).
  • in the first nine months of fiscal 2023, sales of the Nivea brand soared by 17.5%, outperforming those of L'Oréal's Consumer division (+14.5% on a comparable basis)
  • 20% of Beiersdorf's sales are generated by adhesives for industry and the general public, a traditional business that has no synergy with cosmetics.
  • With a strong presence in Europe (44% of sales), Beiersdorf is strengthening its position in India and China, where it has set up a partnership with Tmall.

Studies mentioning this company

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)

 

Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.