Turnover: 3.5 billion USD (2021)
Country: United States
- Nielsen is an American group founded in 1923 by Arthur Nielsen.
- The American Nielsen Group is the world leader in market research and surveys.
- Its areas of focus are media, retail and telecommunications.
- The American company also provides marketing services.
- The Group comprises several subsidiaries: Nielsen BookScan, Nielsen Broadcast Data Systems, Nielsen EDI, Nielsen Music Control, Nielsen SoundScan, Nielsen VideoScan, Nielsen Sports.
- Sales halved between 2020 and 2021
- Nielsen's French subsidiary specializes in audience measurement and satisfaction surveys
november 19, 2019 - Nielsen to split in two - source (LesEchos)
- Nielsen has split in two, with Global Connect focusing on consumer marketing analysis on the one hand and Global Media on media audience measurement on the other.
- Global Media is more profitable (3x more), requires fewer employees (15,000 vs. 37,000 for Global Connect) and offers better margins. The objectives of these players are therefore different.
november 2, 2020 - Good results for Nielsen, which is spinning off Global Connect - source (Le Figaro)
- Revenues of $1.56 billion, ahead of expectations
- Sale of Global Connect for $2.7 billion to private equity firm Advent International.
- Willingness to pay down debt and expand further.
Financial Data
DUNS: 337970487
Legal Name: NIELSEN SERVICES FRANCE SAS
Address: 1 RUE JULIUS ET ETHEL ROSENBERG SCENEO, 95870 BEZONS
Number of employees: Entre 250 et 499 salariés (2018)
Capital: 12 150 000
Financial Data:
| Year | Turnover (€) | Net Profit (€) | Fiscal Year End | Fiscal Year Duration |
|---|---|---|---|---|
| 2018 | 52 109 509 EUR | -1 796 426 EUR | 31/12/2018 | 12 |
| 2017 | 54 465 947 EUR | 655 342 EUR | 31/12/2017 | 12 |
| 2016 | 57 273 424 EUR | 1 652 895 EUR | 31/12/2016 | 12 |
| 2015 | 57 119 412 EUR | 456 652 EUR | 31/12/2015 | 12 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Directeur marketing | Xavier | Segalie | ||
| Dirigeant de Nielsen France | Laurent | Zeller | ||
| Directrice commerciale | Delphine | Ferrazzi |
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