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Country: France
Malibu is a clear coconut liqueur made from white rum, sugar and coconut flavors. Its alcohol content is 21%.
The product was conceived in the 1980s by English businessman Tom Jago, the man who also developed Bailey's Irish Cream.
The coconut liqueur was designed to simplify the production of piña coladas. The name probably refers to the city of Malibu in California (although this doesn't stop the company from giving its advertising campaigns a Caribbean feel). The brand has belonged to Pernod Ricard since 2005, and is manufactured in Germany.
Malibu is an ingredient in many cocktails. Rarely drunk neat, it is usually mixed with pineapple, orange, passion fruit or cherry juice, but sometimes with lemonade (e.g. Sprite).
Studies mentioning this company
The rum market - France
Other companies mentioned:
- Bacardi
- Captain Morgan (Groupe Diageo)
- Malibu (Pernod Ricard)
- Botucal - Diplomático (Groupe Brown Foreman)
- El Dorado Rum
- La Maison Du Rhum
- Dugas (Stock Spirits)
- La Martiniquaise Bardinet
- Pernod Ricard Groupe
- Isautier Rhum
- La Compagnie du Rhum
- Rhum Hardy
- Trois Rivières Rhum (Campari)
- Rivière du Mât
- Neisson Rhum
- Longueteau Rhum
- BBS La Mauny Rhum (Campari)
- Spiridom
- Don Papa Rhum
- Depaz Rhum (Bardinet)
- Dillon Rhum
- Damoiseau Rhum
- Clément Rhum (Bernard Hayot Groupe)
- Charrette Rhum
- Bologne Rhum
- Bielle Rhum
- Bellevue Rhumerie
The rum market - Italy
Other companies mentioned:
- Campari
- Captain Morgan (Groupe Diageo)
- Malibu (Pernod Ricard)
- Malibu (Pernod Ricard)
- Havana Club (Pernod Ricard)
- Bacardi Italie
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