Turnover: 180 million EUR (2022)
Country: France
The Looping Group was created in 2011 following the purchase of seven parks from Compagnie des Alpes. It subsequently made a series of acquisitions to expand its portfolio of assets. Today, Looping has 18 parks in 8 European countries. In total, these sites welcomed around 6 million people in 2022. At the end of 2019, Ergon Capital Partners sold its stake to Mubadala capital. This new financial backing should enable it to carry out international external growth operations. In early 2023, however, the majority shareholder expressed its willingness to sell its stake.
Looping operates four types of amusement park:
- aquariums with the Grand Aquarium de Saint-Malo and the Grand Aquarium de Touraine ;
- animal parks, with Zoo de la Flèche in the Sarthe region and Planète Sauvage in Loire-Atlantique; - amusement parks, with its eight parks (four of which are in France) offering an average of 35 attractions;
- water parks with Aqua'Fun Park.
Looping operates in 8 European countries: France, the UK, the Netherlands, Switzerland, Germany, Portugal, Croatia and Spain.
In May 2023, the group took over Aquacolors, one of Croatia's largest water parks. As a reminder, it had already acquired another Croatian park, Istralandia, in March 2022. Both parks attract over 350,000 visitors a year.
The Looping Group is aiming to attract 10 million visitors a year to all its parks within five years (up from 6 million in 2022). To achieve this, it intends to develop immersive hotel experiences through the construction of new lodges in its parks, with, for example, stays based on the theme of the conquest of the West in the La Mer de Sable park, or a night among the stingrays in the Saint-Malo Aquarium.
News
PAI fund acquires Mer de Sable and Looping amusement parks 11/05/2023
- Looping operates 18 leisure parks in 8 European countries.
- Looping acquired in January 2020 by Bpifrance and Mubadala Capital.
- Created in 2011 by Laurent Bruloy following the purchase of seven parks from Compagnie des Alpes.
- Operates parks in France, England, Netherlands, Switzerland, Germany, Spain, Portugal and Croatia. Over 6 million visitors annually.
- Sales of 190 million euros by 2022.
- Laurent Bruloy and Stéphane Da Cunha will retain a "significant" stake in the group, and the management team will remain in place.
La Mer de Sable theme park changes ownership 11/05/2023
- Looping owns 18 European amusement parks, including the Mer de Sable in Ermenonville (Oise), the Grand Aquarium in Saint-Malo and the one in Touraine
- Looping is present in 8 European countries.
- The group welcomes over 6 million visitors a year.
- Looping's latest sales are around 190 million euros.
- PAI Partners recently acquired Looping, previously owned by Mubadala and Bpifrance.
- Looping's co-founders, Laurent Bruloy and Stéphane Da Cunha, will continue to manage the group, retaining a significant stake.
- PAI Partners' objective is to reinforce Looping's leading position in its market segment, regional leisure parks.
Studies mentioning this company
The leisure park market - France
Other companies mentioned:
- EuroDisney (Disneyland Paris & Walt Disney Studios)
- Grévin et Cie Parc Astérix (Cie de Alpes)
- Le Puy du Fou
- Marineland
- Nigloland (Gélis Frères)
- Le Pal
- Walibi Rhône-Alpes (Avenir Land)
- Ok Corral
- Parc Spirou
- Zoo Parc de Beauval
- Aquarium de la Rochelle
- Zoo de la Palmyre (Zoo Faune Tropicale)
- Royal Kids (Franchise)
- Futuroscope
- EuroDisney (Disneyland Paris & Walt Disney Studios)
- Compagnie des Alpes
- Looping
- Le Hameau Duboeuf
- Touroparc Zoo
- Zoo d'Amnéville
- Vulcania
- Pop Corn Labyrinthe
- Parc du Bournat
- Grottes du Cerdon Tellus
- Dino Zoo
- Europa Park
- Winnoland
- Zoo de Vincennes
- Zoo de Thoiry
- MuséoParc Alésia
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