Turnover: 8 million EUR (2022)
Country: France
Rental of clothing boxes by subscription
Le Closet's business model is based on several pillars. Firstly, a monthly subscription allows customers to receive a selection of clothes that they can wear and then return to receive others. Then, after being rented an average of 15 times, the clothes are offered for sale at a reduced price, representing 25% of sales. Items that don't find takers are sold at the Braderie du Closet at attractive prices, while the most hard-wearing pieces are put up for sale on the Vinted platform. Clothes that are too damaged are sent to upcycling partners for a second life.
Le Closet has internalized the entire logistics process, with a custom-designed warehouse management platform. The logistics site, operated by thirty multi-skilled staff, includes services such as box inspection and verification, cleaning with high-capacity washing machines, repair by seamstresses, crease removal via a dedicated tunnel, and an automated conveyor. A garment entering the warehouse is back in stock in just 3 hours. On average, 10,000 parcels are dispatched every day, with peaks at the end of the season.
Le Closet also offers a wide range of services. Le Closet Unique, for example, is a multi-brand rental platform for special occasions (parties, birthdays, weddings), offering over 1,000 pieces from premium brands. The items offered are from mid-range to high-end brands such as Grace et Mila, La Petite Etoile, Make My Lemonade, Levis, Rains, etc., with a boutique value generally around 250 euros. With the acquisition of Le Grand Dressing, Le Closet is also targeting the men's market, thus broadening its audience.
Studies mentioning this company
The clothing rental market - France
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