Turnover: ()
Country: France
- Founded in 1932 by the American Herman W. Lay, Lay's is an American brand of potato chips. The leader on the international potato chip market, Lay's is sold in over 120 countries.
- Lay's potato chips are marketed by Frito-Lay, a subsidiary of PepsiCo, an American multinational specializing in the food industry, since 1965.
- While the original product was the old-fashioned peasant or Mediterranean potato chip, Lay's has now diversified into many other flavors.
Studies mentioning this company
The potato chip market - France
Other companies mentioned:
- Intersnack (Knabber Geback Group)
- Kellogg’s
- Altho Brets
- Lays
- Cheetos (Frito Lay)
- Tyrrell
- Lorenz Snack (Bahlsen group)
- Bahlsen Group
- Bret's
- Doritos Frito Lay(Pepsico)
- Lay's (Pepsico)
- Miss Vickie's
- Vico (Groupe Intersnack)
- Aviko
- Pringles (Kellogg's)
- Kellogg's France - Kellanova France
The aperitif biscuit market - France
Other companies mentioned:
- PepsiCo
- Mondelez France
- Intersnack (Knabber Geback Group)
- Kellogg's France - Kellanova France
- Altho Brets
- Triomphe Snat
- Europe Snacks
- Mondelez
- Pringles (Kellogg's)
- Belin (Mondelez groupe)
- Lays
- Vico (Groupe Intersnack)
- Michel et Augustin
- Benenuts (Pepsico)
- Intersnacks France Curly
- Pasquier (Groupe)
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