Turnover: 52 million EUR (2023)

Country: France

Online store selling organic products


Organic supermarket La Fourche is not in crisis 17/10/2023

  • Growth of LaFourche.fr: 70% year-to-date, 40% last year.
  • Acquisition of competitor Aurore Market in May 2022.
  • Number of employees at The Forks: 270.
  • Number of members: 100,000, with average basket size up slightly.
  • New members in September: 11,000.
  • average annual savings for members: €400, reaching up to €800 in the Île-de-France region.
  • The Île-de-France region accounts for 30% of members.
  • Total number of products: 5,000, 80% of which are food products.
  • La Fourche own-brand products: 220, representing 1/4 of sales.
  • Bulk products: 200, representing up to 10% of sales.

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