Turnover: 2.96 million EUR (2020)

Country: France

  • Compagnie Coloniale is France's oldest tea brand.
  • It was founded in Paris in 1848 by the Méric family. In 2010, it was bought by Vincent Balaÿ, who is still CEO today.
  • The company is best known for its "Chine Extra" tea, created for the 1937 Universal Exhibition.
  • In 2017, it had almost 500 points of sale throughout France.

december 12, 2019 - 10 years of renewal - source(La Nouvelle République)

  • Vincent Balaÿ has taken over a factory that has seen 3 buyers in 10 years
  • In 2019, internet sales accounted for 8% of sales
  • Opening up to the Korean market

march 6, 2017 - Vincent Balaÿ, "the same phenomenon is happening in tea as in wine and whisky" - source(Les Echos)

  • The company aims to take advantage of double-digit market growth
  • Moving upmarket
  • New packaging
  • 2/3 of sales are generated by around 50 products out of 160 available
  • Best-seller: Chine Extra
  • Compagnie Coloniale" teas can be found not only on TGV trains, but also in 450 upmarket outlets such as delicatessens and bakeries
  • 2015: unsuccessful IPO
  • The company recently raised one million euros in capital
  • The brand is already distributed in Japan, Germany, the Benelux countries and soon in Italy

2010: acquisition of the company by Vincent Balaÿ(La nouvelle République)

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