Turnover: 910 million EUR (2022)

Country: France

  • Founded in 1664, the French company Kronenbourg specializes in beer brewing.
  • In 2017, Kronenbourg beers accounted for 30.3% of the volume of beer sold and consumed in France.
  • Kronenbourg is the2nd largest subsidiary of the Carlsberg group, the1st largest brewer in France with around 7 million hectoliters. Its production site is located in Obernai.
  • Kronenbourg distributes the Carsberg, Kronenbourg, Skoll, Grimbergen, Guinness and Tourtel Twist brands in France.
  • Kronembourg's share of the French market in 2019 is 27.3% by value, down 1.1 points on 2018.
  • The company aims to reduce its dependence on the Kronembourg brand by focusing on the tasting, non-alcoholic and flavored beer segments.

News

Kronenbourg focuses on craft, non-alcoholic and flavoured beers in the face of a declining market 04/10/2023

  • According to NielsenQ, sales in supermarkets, which account for 65% of business, fell by 4.7% in the first eight months of 2023.
  • In value terms, the market grew by 6.6%
  • Kronenbourg saw its profitability shrink by several tens of millions of euros
  • Alsace brewer opts to develop its premium offer
  • Craft beers are holding up well in the face of declining consumption.
  • These segments, together with flavored and alcohol-free beers, account for 41.5% of Kronenbourg % sales.
  • Launch of six alcohol-free beers (Tourtel plantes and Tourtel fruits...)
  • Kronenbourg claims the number-one position in alcohol-free beer in France, with 13.7% of its sales in supermarkets and 8.8% for the market as a whole.
  • In 2022, growth of 6.6% to 910 million euros
  • Volume sales rose by 2.6% in the on-shelf segment and by 59% in the on-trade.
  • Three driving forces are the 1664, Tourtel Twist (alcohol-free) and Grimbergen brands.
  • Tourtel Twist jumped 17% in 2022.

Kronenbourg relies on innovation to maintain its leadership. 06/04/2022

  • France is the most interesting market in Europe
  • it is estimated that 33 liters of beer are consumed per person per year.
  • The French market is particularly dynamic, with a new microbrewery opening every day
  • Kronenbourg's objective is to rapidly transfer part of its range to more flavored, alcohol-free beers, or tasting beers
  • To achieve this, Kronenbourg will launch five innovations in 2022: Tourtel, Twist, Bio and the alcohol-free 1664 blanche

Financial Data

DUNS: 775614308

Legal Name: KRONENBOURG

Address: BD D EUROPE , 67210 OBERNAI

Number of employees: 588 (2018)

Capital: 547 891 077 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2021 829 651 412 EUR 37 235 569 EUR 31/12/2021 12
2020 844 003 063 EUR 35 654 662 EUR 31/12/2020 12
2019 957 788 688 EUR 45 986 465 EUR 31/12/2019 12
2018 973 608 985 EUR 33 731 620 EUR 31/12/2018 12

Company Managers:

Position First Name Last Name Age Linkedin
Président Anders ROED 55

Studies mentioning this company

The beer market - France

Other companies mentioned:

  • Kronenbourg France
  • AB InBev
  • Swinkels Family Brewers (Bavaria)
  • SAB Miller (AB Inbev)
  • Brasseries Duyck (Jenlain)
  • Brasserie Licorne
  • Brasserie Meteor
  • Carlsberg
  • Anheuser-Busch InBev
  • Heineken Entreprise France
  • Malteurope Groupe (Vivescia groupe)

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