Turnover: 410 million EUR (2022)

Country: France

  • King Jouet is a French company specializing in toys and games, with its own stores and franchises
  • It is managed by Philippe Gueydon, a 49% shareholder with his family.
  • The company took over 115 Maxi Toys stores in 2020 when Maxi Toys went into receivership.
  • 390 stores under the Maxi Toys banner
  • Approx. 13% market share in France

News

King Jouet opens its third Paris store | King Jouet sets up in Paris 09/09/2023

  • Third King Jouet store in Paris, located at 13 avenue des Ternes, 17th arrondissement.
  • the company's 15th downtown store since 2019.
  • Three new stores to open soon on former La Grande Récré sites.

King Jouet makes progress. 31/07/2023

  • The French toy market recorded a decline in value of around 5% in the first half of 2023.
  • King Jouet has gained 0.5 market share points since the beginning of 2023, bringing its total market share to 14%.
  • King Jouet finalized the purchase of Maxi Toys, a Belgian toy retailer, in mid-2020.
  • The Group transformed 92 French Maxi Toys stores into King Jouet.
  • It also plans to convert 25 Belgian stores under its own name.
  • King Jouet has opened seven second-hand stores, called King Okaz.
  • King Jouet group consolidated sales in 2022: € 410 million (excluding affiliates).
  • Group net income in 2022: €10m.
  • The group has 390 stores worldwide, including 330 in France (245 branches).

Financial Data

DUNS: 347926719

Legal Name: KING JOUET

Address: ZI LES BLANCHISSERIES , 38500 VOIRON

Number of employees: Entre 1 000 et 1 999 salariés (2020)

Capital: 16 600 000 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 228 529 198 188 851 640 182 629 055 172 177 043 168 586 619 168 414 372 152 860 199
Gross margin (€) 91 620 802 76 572 282 75 619 294 72 320 896 70 180 282 69 760 422 -
EBITDA (€) 17 329 630 8 824 749 8 278 588 8 505 630 8 292 109 8 292 351 -
Operating profit (€) 13 283 827 6 923 777 5 240 610 5 293 092 5 251 222 5 302 611 -
Net profit (€) 7 417 295 3 731 115 2 586 308 2 529 179 2 188 527 2 832 703 1 033 508
Turnover growth rate (%) 21 3,4 6,1 2,1 0,1 53,3 -
Ebitda margin rate (%) 7,6 4,7 4,5 4,9 4,9 4,9 -
Operating margin rate (%) 5,8 3,7 2,9 3,1 3,1 3,1 -
Working Capital (turnover days) 5,9 -17,3 10,5 11,3 14,9 3 -
Working Capital requirements (turnover days) -16,3 1,5 20,9 20 26,3 15,7 -
Net margin (%) 3,2 2 1,4 1,5 1,3 1,7 -
Added value / Turnover (%) 18,9 17,6 18,3 18,7 18,4 18,1 -
Wages and social charges (€) 23 448 485 21 052 414 21 422 902 20 057 540 19 462 585 18 859 700 -
Salaries / Turnover (%) 10,3 11,1 11,7 11,6 11,5 11,2 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Philippe GUEYDON 61

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