Turnover: 410 million EUR (2022)
Country: France
- King Jouet is a French company specializing in toys and games, with its own stores and franchises
- It is managed by Philippe Gueydon, a 49% shareholder with his family.
- The company took over 115 Maxi Toys stores in 2020 when Maxi Toys went into receivership.
- 390 stores under the Maxi Toys banner
- Approx. 13% market share in France
News
King Jouet opens its third Paris store | King Jouet sets up in Paris 09/09/2023
- Third King Jouet store in Paris, located at 13 avenue des Ternes, 17th arrondissement.
- the company's 15th downtown store since 2019.
- Three new stores to open soon on former La Grande Récré sites.
King Jouet makes progress. 31/07/2023
- The French toy market recorded a decline in value of around 5% in the first half of 2023.
- King Jouet has gained 0.5 market share points since the beginning of 2023, bringing its total market share to 14%.
- King Jouet finalized the purchase of Maxi Toys, a Belgian toy retailer, in mid-2020.
- The Group transformed 92 French Maxi Toys stores into King Jouet.
- It also plans to convert 25 Belgian stores under its own name.
- King Jouet has opened seven second-hand stores, called King Okaz.
- King Jouet group consolidated sales in 2022: € 410 million (excluding affiliates).
- Group net income in 2022: €10m.
- The group has 390 stores worldwide, including 330 in France (245 branches).
Financial Data
DUNS: 347926719
Legal Name: KING JOUET
Address: ZI LES BLANCHISSERIES , 38500 VOIRON
Number of employees: Entre 1 000 et 1 999 salariés (2020)
Capital: 16 600 000 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 228 529 198 | 188 851 640 | 182 629 055 | 172 177 043 | 168 586 619 | 168 414 372 | 152 860 199 |
| Gross margin (€) | 91 620 802 | 76 572 282 | 75 619 294 | 72 320 896 | 70 180 282 | 69 760 422 | - |
| EBITDA (€) | 17 329 630 | 8 824 749 | 8 278 588 | 8 505 630 | 8 292 109 | 8 292 351 | - |
| Operating profit (€) | 13 283 827 | 6 923 777 | 5 240 610 | 5 293 092 | 5 251 222 | 5 302 611 | - |
| Net profit (€) | 7 417 295 | 3 731 115 | 2 586 308 | 2 529 179 | 2 188 527 | 2 832 703 | 1 033 508 |
| Turnover growth rate (%) | 21 | 3,4 | 6,1 | 2,1 | 0,1 | 53,3 | - |
| Ebitda margin rate (%) | 7,6 | 4,7 | 4,5 | 4,9 | 4,9 | 4,9 | - |
| Operating margin rate (%) | 5,8 | 3,7 | 2,9 | 3,1 | 3,1 | 3,1 | - |
| Working Capital (turnover days) | 5,9 | -17,3 | 10,5 | 11,3 | 14,9 | 3 | - |
| Working Capital requirements (turnover days) | -16,3 | 1,5 | 20,9 | 20 | 26,3 | 15,7 | - |
| Net margin (%) | 3,2 | 2 | 1,4 | 1,5 | 1,3 | 1,7 | - |
| Added value / Turnover (%) | 18,9 | 17,6 | 18,3 | 18,7 | 18,4 | 18,1 | - |
| Wages and social charges (€) | 23 448 485 | 21 052 414 | 21 422 902 | 20 057 540 | 19 462 585 | 18 859 700 | - |
| Salaries / Turnover (%) | 10,3 | 11,1 | 11,7 | 11,6 | 11,5 | 11,2 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Philippe | GUEYDON | 61 |
Studies mentioning this company
The licensed toy market - France
Other companies mentioned:
- Mattel
- Namco Bandai Entertainment France
- Tomy France
- Lego France
- Playmobil (Horst Brandstätter Group)
- The Disney Store France
- Dreamworks Animation
- Pixar
- Marvel
- Ludendo La Grande Récré
- King Jouet
- Picwic Toys
- Smyths Toys
- Maxi Toys
- Mayr-Melnhof Karton
- Splash Toys
- Maped
- Schleich
- Hasbro
- WDK Groupe Partner - Jouets Sajou
- Abysse corp
- Miniso
The baby toy market - France
Other companies mentioned:
- King Jouet
- Mattel
- Lego France
- Playmobil (Horst Brandstätter Group)
- Ludendo La Grande Récré
- Cdiscount (CNova)
- Autour de Bébé
- Maped
- Simba Dickie Group
- Smoby
- Bébé 9
- Allo bébé
- Bébé Confort
- LDLC Groupe
- Jeujura
- Babymoov
- Jouet E Leclerc
- WDK Groupe Partner - Jouets Sajou
- Vert Baudet
- Sophie La Girafe
- Tonies
The outdoor playground market - France
Other companies mentioned:
- Hasbro
- Mattel
- Namco Bandai Entertainment France
- King Jouet
- Ludendo La Grande Récré
- Smoby
- Joué Club
- Vilac
- Simba Dickie Group
- Maped
- Mollky
- Jeujura
- Janod
- Écoiffier
- Ludi
- Djeco
- Quali Cité
The board game market - France
Other companies mentioned:
- Mattel
- Simba Dickie Group
- Tactic Games
- Blue Orange
- Blackrock Games
- Bombyx
- Cocktail Games Interlude
- Libellud
- Sentosphère
- Joué Club
- King Jouet
- Ravensburger
- Asmodee Group
- Hasbro
- Philibert
- WDK Groupe Partner - Jouets Sajou
- Hachette Jeunesse
- Hachette Livre Groupe
- Cartonnage de Vaucanson (Sentosphère Groupe)
- Quiz Room
- Cultura
- Ludendo La Grande Récré
- Jouet E Leclerc
- Bayard Presse Groupe
- Idkids Groupe
- 150 le marché des jeux de société en France
- Altered
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