Turnover: 2 billion USD (2018)

Country: United States

JUUL is a company that markets vaping products, i.e. electronic cigarettes or e-cigarettes. The company is market leader in the USA and exports its products worldwide.


Marlboro's parent company parts ways with Juul. 09/03/2023

  • Altria disinvests in ecigarette giant Juul
  • Juul faced a drop in the value of its investment from $12.8 billion to $250 million
  • Trades its 35% minority stake in Juul for heated tobacco intellectual property rights

Juul tobacco is banned in the United States. 23/06/2022

  • US regulator announces June 2022 ban on e-cigarette specialist's products
  • The e-cigarette specialist is being forced to withdraw its products from the US market on the orders of the FDA, the industry regulator.
  • juul took a 35% stake in Altria in 2018 for $13 billion
  • FDA attempts to reduce nicotine levels in cigarettes to reduce smokers' addiction
  • The industry's giants, meanwhile, are trying to find new outlets, as with Philip Morris's $16 billion purchase of "smokeless tobacco" specialist Swedish Match
  • More than one in four high school students say they use electronic cigarettes

Studies mentioning this company

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