Turnover: 50 million EUR (2022)

Country: France

Jonak is a family-owned French women's footwear company. It was founded in 1984.


Jonak and its crazy shoes 11/07/2022

  • Jonak is a Parisian shoe brand founded 52 years ago.
  • It has sales of 50 million euros and is growing at a rate of 20%.
  • The brand was taken over in 2012 by Marcel Nakam and his sister Lisa.
  • The new stores have a surface area of 100 to 150 m2 entirely dedicated to footwear.
  • Jonak uses Instagram, Facebook and TikTok for its communication.
  • Influencers are not paid, but receive products to share their opinions.
  • International sales currently account for 15% of total sales, with a target of 30%.
  • Design is carried out in France, with manufacturing mainly in Portugal.
  • The three main Portuguese factories work exclusively for Jonak.

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