Turnover: 20.1 billion EUR (2021)

Country: Germany

Henkel AG & Company, is a German chemical and consumer goods company headquartered in Düsseldorf, Germany.

It is a multinational company active in both the consumer and industrial sectors. Founded in 1876, the company, which belongs to the DAX 30 stock index, is organized into three units;

  • Laundry & Home Care;
  • Beauty Care ;
  • Adhesive Technologies

The company is known for brands such as Loctite, Persil and Fa among others.

News

august 13, 2019 - Declining results and a stock market that punishes the group - source(Les Echos)

  • The poor health of the automotive industry is shaking up other sectors and this has led to a slowdown in activity for Henkel.
  • The stock had lost 6% at the time on the Frankfurt stock exchange.
  • In early 2019, the group invested 300 million in its marketing sector.
  • There was a decline in sales to the tune of 0.4%.
  • The beauty sector in the supermarkets is struggling.

 

may 6, 2021 - A good start to 2021 - source(Henkel, press release)

  • Results better than expected, targets revised upwards
  • Sales grow by 7.7% to almost 5 billion euros. (nominal growth of 0.8%)
  • All businesses achieved positive organic sales growth.

Studies mentioning this company

  • Traffic estimation for the Henkel website
Estimated traffic for the Henkel website

France - 2020-2021, visitors

Source: SEMRUSH

  • Main keywords on which the Henkel website is positionedHenkel
Keyword Position Previous position
Search Volume
loctite 4 4 6600
henkel recruitment 1 1 480
k2r 2 2 2900
ecarlate water 4 3 4400
henkel brands 1 1 320
scorpio 9 9 8100
schwarzkopf 13 13 22200
vigor 8 7 6600
teraxyl 1 1 390
decap four 6 6 3600

 

  • Main competitors ofHenkel
Domain Competitor Relevance Common Keywords
saphonyx.be 0,05 6
gic-online.com 0,05 5
schwarzkopf-professional.com 0,05 22
wwf.ch 0,04 23
avenirclimatique.org 0,04 14
reforestaction.com 0,04 18
hellocarbo.com 0,03 16
goodplanet.org 0,03 25
greenly.earth 0,03 14
diadermine.com 0,03 6
prittworld.com 0,03 5

 

Source : SEMRUSH

The level of competition is calculated based on the number of keywords of each competitor and the total number of keywords common to all competitors. If websites have a high number of common keywords, they can be considered competitors.

 

  • Brand awareness
Estimation of Henkel's online brand awareness

Google searches with and without the brand

Source: SEMRUSH