Turnover: billion EUR ()

Country: France

Havan Club was founded and created in Cuba in 1934. Since 1993, it belongs to the French Pernod Ricard group. 

In 2013 Havana Club had the fifth largest sales measured through rum brands. The Havana Club in particular is distilled in Puerto Rico since 2016.

Bacardi comes in two forms: Clasico, which is used for sipping, and Blanco which is used in mixing. 

Prices in Germany for Havana Club range from around €14 to €1,299. 

 

Studies mentioning this company

The rum market - Germany

Other companies mentioned:

  • Bacardi
  • Havana Club (Pernod Ricard)
  • Captain Morgan (Groupe Diageo)
  • Asmussen
  • Simon's
The rum market - Italy

Other companies mentioned:

  • Campari
  • Captain Morgan (Groupe Diageo)
  • Malibu (Pernod Ricard)
  • Malibu (Pernod Ricard)
  • Havana Club (Pernod Ricard)
  • Bacardi Italie

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