Florentaise: The latest figures, news and market research on Florentaise

Turnover: 57.5 million EUR (2022)

Country: France

A family-run company with a workforce of around 338, we have been manufacturing and marketing complete ranges of potting soils, soil improvers and mulches for over 30 years, for both professional and private customers.
69% of sales are generated by the consumer market and 31% by the professional market.
Products are designed for
- Horticulturists, nurserymen, market gardeners, local authorities and landscapers
- Individuals via garden centers, DIY stores, and large and medium-sized food retailers.
The company has been listed on the Paris stock exchange since 2023

Florentaise steps up development of peat-free potting soils 06/03/2023

A family-run company with 245 employees based near Nantes, La Florentaise sells one in five bags of potting soil in France
La Florentaise, which operates the last peat bog in France, at Baupte (Manche), is developing its "Hortifibre" and "Turbofibre" products, based on wood fibers and bark from sawmill waste
The company has 9 production sites in France and 12 others worldwide (Great Britain, Estonia, India and 5 in China)
Over the past three years, Florentaise has enjoyed annual growth of over 20%
The company has patented a thermomechanical extrusion and defibration production process. Its machines are known as "bivis".
The ambition is to distribute this production tool on a rental basis throughout the world. The number of rental bivis will rise from 7 today to 38 in five years' time, representing 20% of sales.
The global potting soil market is set to quadruple by 2050

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