Turnover: 1.13 billion USD (2021)
Country: United States
Fitbit is an American company founded in 2007 and specializing in the development and marketing of fitness monitors and connected objects.
The company goes public on May 7, 2015 with a $358 million IPO. A year later, its sales reached $2.1 billion. Yet in the face of competition from Apple and Chinese giant Xiaomi, the company's sales fell by 32% in 2017. It ranks third in 2018 in the connected watch market.
Faced with this fierce competition, the company is attempting a strategy of diversification into the various e-health segments, notably by acquiring start-ups Vector and Twine Health.
Studies mentioning this company
The sport mobile applications market - France
Other companies mentioned:
- Workout Export
- Strava
- 5 minutes fitness maison
- 7 Minutes Workout
- Zova
- Decathlon Coach courses Pilates
- Urban’R
- Apple Watch
- FitBit
- Samsung Galaxy Watch (Groupe Samsung)
- Athos
- Xiaomi
- Adidas
- Headspace Inc
- Finishers
- Visorando
The e-health market - France
Other companies mentioned:
The connected watch market - France
Other companies mentioned:
The market for sports applications - Italy
Other companies mentioned:
- Nike
- 7 Minutes Workout
- Strava
- 5 minutes fitness maison
- Zova
- Apple Watch
- FitBit
- Samsung Galaxy Watch (Groupe Samsung)
- Athos
- Adidas Italia
- Headspace Inc
> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)
Sector-GPT est la première IA dédiée aux informations sectorielles.