Turnover: 11 million EUR (2021)
Country: France
The Fempo brand was born out of a discussion with women about the taboo surrounding menstruation, and the discomfort and health problems it causes.
Claudette Lovencin and Fanny Abes designed Europe's first washable, reusable, health-safe period panties in 2017 and convinced more than 50,000 women in the first year.
News
Fempo, founded in 2017, offers menstrual panties with a second-skin effect. 29/04/2021
- 300.000 customers in Europe and North America
- 18 employees
- Products much more expensive than the competition (30% more)
- Today, the brand has around twenty references
- These washable, zero-waste, health-protecting panties are available for around thirty euros
- In fact, after achieving sales of 5.6 million euros in 2020, they are forecasting sales of 11 million euros this year, out of a total market of 402.53 million euros in 2018
29 April 2021 - Fempo, pioneer of menstrual panties in France - source ( Capital )
- Turnover of 5.6 million euros in 2020
- Willingness to break the taboo of menstruation and to bring solutions to menstruating people
- Brand created in 2017 when there is no alternative to traditional protection in France
- 11 million euros of turnover expected in 2021
- Beginning of the adventure with only a few home-made prototypes
- Offers a washable, zero waste and health friendly product for about 30 euros
- The company employs 18 people
- 300,000 clients in Europe and North America
- 102,000 followers on Instagram
Financial Data
DUNS: 831891452
Legal Name: A ET L
Address: 101 RUE DE SEVRES , 75006 PARIS 6
Number of employees: 0 salarié (2022)
Capital: 11 316 EUR
Financial Data:
Year | 2018 |
---|---|
Turnover | 29 480 |
Gross margin (€) | 9 115 |
EBITDA (€) | -15 864 |
Operating profit (€) | -15 864 |
Net profit (€) | -16 056 |
Turnover growth rate (%) | - |
Ebitda margin rate (%) | -53,8 |
Operating margin rate (%) | -53,8 |
Working Capital (turnover days) | -34,2 |
Working Capital requirements (turnover days) | 113,2 |
Net margin (%) | -54,5 |
Added value / Turnover (%) | -45,5 |
Wages and social charges (€) | 800 |
Salaries / Turnover (%) | 2,7 |
Company Managers:
Position | First Name | Last Name | Age | |
---|---|---|---|---|
Président | Fanny | Abes | 35 |
Studies mentioning this company
Other companies mentioned:
Other companies mentioned:
- Dans Ma Culotte
- Monoprix
- Franprix (Groupe Casino)
- Casino Groupe
- Fempo
- Smoon
- Moodz
- Sisters Republic
- So'Cup
- Aglaé Lingerie
- Réjeanne
- Elia Lingerie
- Lily Basic
- Modibodi
- Lidl France
- Carrefour Groupe
- Naturalia
- Pharmactiv (OCP Group)
- Alphega Pharmacie
- Procter & Gamble
- Johnson & Johnson
- SC Johnson & Sons
- Louve
- MÏU
- Blinx Underwear
- Yoppie
- Dreamtim Blooming Rocks
- Petites Culottées
- Wuka Wear
- Estimated traffic for the Fempo site
Estimated traffic to the Fempo website
France - 2020-2021, visitors
Source: SEMRUSH
- Main keywords on which the Fempo website is positioned
- Fempo's main competitors
Source SEMRUSH
- Brand awareness
Estimated brand awareness of Fempo online
Google searches with and without the brand
Source: SEMRUSH
- Examples of online advertising
FEMPO Menstrual Briefs - Menstrual Lingerie
https://www.fempo.co/lingerie/menstruelle
0 harmful product. 0 smell. 0 leakage. FEMPO menstrual panties ultra thin 100% serenity! The FEMPO menstrual panties replace your sanitary protections day and night!
FEMPO Menstrual panties
https://www.fempo.co/culottes/menstruelles
Thin, efficient, ecological. Ultra thin and absorbent, FEMPO panties accompany you during your menstrual cycle! Thin, efficient and ecological menstrual panties...
FEMPO Menstrual Pants - Reinventing your period
https://www.fempo.co/
0 harmful product. 0 smell. 0 leakage. FEMPO menstrual panties ultra thin 100% serenity! The FEMPO menstrual panties replace your sanitary protections day and night! Washable and reusable. Without harmful products. Without nano particles. 110 000 delighted customers.
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