Turnover: 78 million EUR (2021)

Country: France

Company founded in 1919 specializing in shampoos and hair care products

Owner of the Petrol Hahn brand

Placed in receivership in August 2023

News

Superga beauty takes over a Eugène Perma factory 10/01/2024

  • Superga Beauty acquires the Parchimy industrial site in Reims (Marne) to develop a care subcontracting business.
  • The Eugène Perma group, specialists in hair color and care, was sold on Thursday December 14th by the Paris Commercial Court to a consortium of three companies.
    • Italian company Alfaparf, which distributes hairdressing and beauty products in over 120 countries, is expanding into France, adding brands such as Carmen and Solaris to its portfolio.
    • Naturopera acquires the supermarket retail business with brands such as Pétrole Hahn, Eugène Color, Keranove, Nat&Nove Bio and Biorène.
    • Superga Beauty
  • Eugène Perma was in receivership
  • . The consortium maintains the jobs of 213 employees, i.e. 90% of the current workforce.

Eugène Perma takeover plan by Naturopera 16/12/2023

  • Naturopera, Superga Beauty and Alfaparf Milano have taken over the Eugène Perma cosmetics group.
  • Of the group's 235 employees, 213 have been taken over.
  • The Eugène Perma group owns several brands: Pétrole Hahn, Eugène Color, Kéranove Naturanove, Loua, Nat&Nove Bio, Biorène and Laurence Dumont Institut.
  • Alfaparf Milano took over the professional hair care division dedicated to hair salons: Eugène Perma Professionnel, Olaplex and Amika.
  • Beauty took over Eugène Perma's industrial site in Reims, bringing the number of its plants in France to seven.
  • The Reims plant is due to be relaunched by Superga Beauty.
  • For the supermarket segment, Naturopera relies on a sales force of forty field representatives.

Eugène Perma, owner of Pétrole Hahn in difficulty 07/09/2023

  • Placement of the Eugène Perma group in receivership on August 1.
  • Number of group employees: 245 in France and 20 abroad.
  • Group sales in 2022: 83.7 million euros (versus 86.2 million a year earlier).
  • Net loss in 2022: 8.5 million euros
  • The company was founded in 1919.
  • The group encompasses several hair and cosmetics brands.

Eugène Perma, owner of Pétrole Hahn shampoos in receivership 25/08/2023

  • Eugène Perma was founded in 1919.
  • In 1998, Eugène Perma acquired the Pétrole Hahn brand from Procter & Gamble
  • The group also owns the Kéranove, Biorène, Solaris and Eugène Color brands, and in 2018 signed its latest acquisition with the purchase of Laurence Dumont skincare.
  • The group employs 280 people in France, divided between its headquarters in Hauts-de-Seine and its Reims site.
  • In 2020, Eugène Perma generated sales of 83.7 million euros. 65% of these sales came from the general public and 35% from professionals.
  • The Reims production site accounts for 90% of its output.

Parchimy, Eugène Perma's industrial flagship 26/10/2022

  • 1960: Creation of a factory in Reims
  • Production of Eugène Color, Kéranove and Petrol Hahn products
  • The Parchimy plant, a 63,000 m2 site with 16,000 m2 of buildings
  • Some ten tanks enable production of 40 million units per year

Financial Data

DUNS: 322584723

Legal Name: EUGENE-PERMA FRANCE

Address: 1 RUE DU DIX NEUF MARS 1962 1-7, 92230 GENNEVILLIERS

Number of employees: 0 salarié (2022)

Capital: 2 715 000 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 78 058 685 75 590 698 81 724 212 73 203 344 78 843 114 80 203 007 81 127 774
Gross margin (€) 49 512 591 48 092 500 54 712 653 53 826 705 58 128 453 59 101 137 58 626 222
EBITDA (€) 3 815 868 3 016 483 -3 028 732 -2 253 672 1 942 735 1 734 664 2 219 081
Operating profit (€) 3 069 211 1 782 794 -4 617 782 -3 399 669 1 004 025 691 137 557 914
Net profit (€) 1 571 167 1 292 012 -5 667 762 -3 361 115 1 565 300 1 421 470 890 134
Turnover growth rate (%) 3,3 -7,5 11,6 -7,2 -1,7 -1,1 -
Ebitda margin rate (%) 4,9 4 -3,7 -3,1 2,5 2,2 2,7
Operating margin rate (%) 3,9 2,4 -5,7 -4,6 1,3 0,9 0,7
Working Capital (turnover days) 49,8 36,8 -9,4 22,7 31,3 23,2 -3,5
Working Capital requirements (turnover days) -24,4 -36,8 -59,8 -62 -19,6 -35,1 -26,9
Net margin (%) 2 1,7 -6,9 -4,6 2 1,8 1,1
Added value / Turnover (%) 17,7 18,4 12,8 16,7 22,1 22,3 23
Wages and social charges (€) 9 296 823 9 904 784 12 851 283 13 309 664 14 273 060 14 693 636 15 332 335
Salaries / Turnover (%) 11,9 13,1 15,7 18,2 18,1 18,3 18,9

Company Managers:

Position First Name Last Name Age Linkedin
Président Didier MARTIN 68

Studies mentioning this company

The shampoo market - France

Other companies mentioned:

The hair care market - France

Other companies mentioned:

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