Turnover: 38.9 million EUR (2021)

Country: France

A company specializing in the publishing and creation of postcards and greeting cards, whose origins date back to 1910 with the creation of Hallmark US in the United States. At the same time, Editions Yvon was founded in France in 1919.

In 1963, Hallmark opened a French subsidiary, followed by its first La Carterie store in Paris in 1967. After several acquisitions (Verkeke in 1993, Dalix in 1998), the Hallmark France subsidiary became an independent company in 2001.

The licensing portfolio was extended to include Disney in 2004 and Warner in 2009. In 2011, Editions Yvon merged with La Carterie, creating a major player in the French stationery market, with some 50 franchise stores and 7,000 points of sale nationwide.

The company was taken over in 2018 by the Draeger family, who changed its name to Draeger La Carterie.

The group is now present in 9 countries, distributed in 50 different countries under the Draeger La Carterie or Draeger Iberica brand, and publishes its cards in over 6 languages. According to Le Nouvel Observateur, postcards now account for less than 5% of the group's sales.

The group acquired The Tie Rack in 2020

Financial Data

DUNS: 572156594

Legal Name: DRAEGER

Address: 32 RUE DE MOGADOR , 75009 PARIS 9

Number of employees: 168 salariés (2016)

Capital: 641 792 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2018 30 010 958 EUR 550 370 EUR 31/12/2018 12
2017 29 570 571 EUR 338 823 EUR 31/12/2017 12
2016 30 742 739 EUR 1 475 451 EUR 31/12/2016 12

Studies mentioning this company

The cardboard market - France

Other companies mentioned:

  • Planet Cards Groupe
  • Cély Editions
  • Draeger – La Carterie
  • Editor Groupe
  • Carteland
  • Vistaprint (Cimpress Group)
  • Fnac Darty
  • Quo Vadis Agendas
  • Antalis France
  • Maison de la Presse Sediff (Nap groupe)
  • PapierFleur
  • Moleskine

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