Turnover: 650.4 million EUR (2023)
- European leader in the distribution of clothing for the senior population
- Well-known for its warm clothing and Thermolactyl brand
- More than 3,300 employees
- 4 distribution channels
- Distance selling 53
- Retail 24
- Web and mobile 18
- wholesalers and service 5% Other
- Sales by sector:
- Fashion 74%
- Home and lifestyle 21
- healthcare 5% sales
Damart back in the red 05/09/2023
- Damartex sales fell by 9.5% in fiscal 2022-2023, to 650.4 million euros.
- Net income for the same period was negative, at -32.6 million euros.
- The Afibel brand, owned by Damartex since 2010, is put up for sale.
- It employs nearly 400 people and generates sales of 65 million euros.
Damart gives itself a facelift | Damart rejuvenates 16/05/2023
- Damart's winter sales increase due to soaring energy prices and the lowering of office temperatures to 19°.
- Damart founded in 1953.
- Thermolactyl warming garment accounts for 20% of sales
- Damart products used by professionals such as the French Ski School (ESF), Patrouille de France pilots, Belgian police and SNCB agents.
- Damart focuses on senior customers.
- The company has enjoyed steady growth over the past decade, thanks in particular to its women's sheathing pants and comfort shoes.
- Damart is maintaining its distance-selling catalog business, although this segment is declining
- Increased adoption of e-commerce by 55-65 year-old customers.
- Damart's technical component sets it apart (like K-Way or Aigle).
- Damartex has diversified into home healthcare, a sector with promising margins as the population ages.
How Damart became cool again 15/05/2023
- Damart founded in Roubaix in 1953 by the Despature family
- Damartex equips 2,000 ESF ski instructors, Patrouille de France pilots, Belgian police and SNCB agents
- 170 stores
- 90% of customers are elderly women
- In 2020, a capital increase of 30 million euros was carried out with the family
- Textile sales have been declining by 2% a year for the past fifteen years
- Damartex owns two other clothing brands: Afibel and Xandres
- Present in home furnishings via Coopers of Stortford, acquired in 2013
- Present in the home healthcare market, with ambitions to compete with Capvital (250 stores), Bastide (120 stores) and the more than 22,000 pharmacies in France with its platform currently under construction
- Offers Sedagyl, a home shopping service for comfort products.
Studies mentioning this company
Other companies mentioned:
- Younited Credit
- Société Générale
- Crédit Agricole Consumer Finance
- Carrefour Banque
- RCI Bank (Groupe Renault)
- Sofinco (Credit Agricole Consumer Finance)
- Damartex group
- Sygma Banque (BNP Paribas)
- My Money Bank (GE Capital)
- CGI Finance
- Créatis (Cofidis)
- FLOA Bank (BNPParibas))
- CFCAL (Crédit Foncier et Communal d'Alsace et de Lorraine)
- Franfinance (Groupe Société Générale)