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Country: France

Launched in France in 1983, Axe is part of the Unilever group.

Present in over sixty countries, Axe is the market leader in men's deodorants in Europe and Latin America. In some countries, such as the UK, Ireland, Australia, New Zealand and China, the brand is marketed under the name Lynx.

Studies mentioning this company

The deodorant market - France

Other companies mentioned:

  • Unilever Groupe
  • Colgate Palmolive
  • Beiersdorf
  • L'Oréal Groupe
  • Rexona (Unilever)
  • Rogé Cavaillès
  • Mixa (L'Oréal))
  • Groupe Rocher (Yves Rocher)
  • Axe (Unilever)
  • Sanex (Colgate-Palmolive)