Turnover: 54.292 million EUR (2019)
Aubade is a French brand of underwear. The brand was launched in 1958 by Claude Pasquier of the company Prégermain. The brand has a regular growth for several years.
Aubade is a brand of the Swiss group CALIDA since 2005. The brand specializes in luxurious and "seductive" bras and underwear for women, but also offers accessories, loungewear, swimwear and a limited range of lingerie for men. It owns the brands Calida, Lafuma, Millet.
The brand has its own stores in France, Spain, Switzerland, Germany, Belgium, Denmark and the UK.
Aubade publishes an annual calendar with photos in the typical style of the brand: sensual, a little playful, black and white and hidden by the face.