Turnover: 54.292 million EUR (2019)

Country: France

Aubade is a French underwear brand. The brand was launched in 1958 by Claude Pasquier of the Prégermain company. The brand has been growing steadily for several years.

Aubade has been a brand of the Swiss CALIDA group since 2005. The brand specializes in luxurious, "seductive" bras and undergarments for women, but also offers accessories, loungewear, swimwear and a limited range of men's lingerie. It owns the Calida, Lafuma and Millet brands.

The brand has its own stores in France, Spain, Switzerland, Germany, Belgium, Denmark and the UK.

Every year, Aubade publishes a calendar with photos in the brand's typical style: sensual, a little playful, black and white and hidden by the face.

Studies mentioning this company

The lingerie market - France

Other companies mentioned:

  • Etam Lingerie
  • DIM Brands international
  • Kiabi Europe
  • Asos
  • Zalando
  • La Redoute AMPM
  • Aubade
  • Chantelle
  • Victoria's Secret
  • Petit Bateau
  • Simone et Georges
  • Ysé (Etam Groupe)
  • Undiz (Etam Groupe)
  • Artmartin
  • Wolf Lingerie
  • Eminence
  • Livy